Advanced review and test writing

Advanced review and test writing e-learning course

This e-learning course helps you to evaluate, reassess and optimise the current style,content, andeffectiveness and current style of your reviews and group tests. You will learn how to analyse and profile the  with particular reference to evolving needs of theyour readers, and your expert tutor will suggest many practical ways to of adding impact, interest, and value to your reviews. As well as quizzes and exercises, you will also benefit from learning top tips and tactics to exploit the power of the written word in the context of a critical review piece.

You will learn:

• How to build stronger relationships with your readers
• The importance of establishing relevance, authority and trust
• The classic structures for planning your test articles and reviews
• Top tips to improve your copy flow, language, and tone of voice
• How reviewing differs between digital and print media
• From analysing examples created for a variety of media channels
• The proven methods to add impact and real value to your writing

…and much more.

Advanced writing

• Taking the reader to the heart of the experience
• Putting the review in a practical useful context
• Precise writing – accuracy and clarity
• Using the appropriate language and tone for your target audiences
• Balancing creativity with the reader’s basic need for information and guidance

Taking the review to your reader

• Thinking about your reader’s needs and perspectives
• Allowing your own personality to feature in your writing
• Directly involving your reader in your review
• What’s good and what’s bad in intros
• Establishing and building authority and trust
• Putting it all into context
• The balance of creativity, opinion, and information

Writing for maximum interest

• Using your writing skills to really engage your reader
• Structuring your piece to pull the reader through
• Balancing sentence lengths; managing pace, flow and rhythm
• Using the right language at the right time 

Adding value

• Going the extra mile and making your review indispensable
• The value of the negative
• Enhancing your brand’s position as an objective voice

Review writing for the web

• A different medium, audience, expectations and context
• The impact of socials groups, forums, online communities and comparison sites
• What you need to do – priorities, structure and sequence
• Inviting and enabling reader response
• Efficiently integrating print and digital review content

Top tips and checklists

Your trainer will provide you with handy tips and checklists at key stages of the course. These cover vital topics including: being aware of self indulgence; giving enough space to the subject of the review; remembering that less is more; watching out for legal issues; and how to keep superlatives and adjectives under control. 

Suitable for:

Reviews editors, section editors, site editors, senior writers and contributors; review writers with more than two years experience.

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you’ve improved your written work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your learning to life and makes sure you have truly grasped - and applied - all of the key principles.  

"The course is logically laid out and the feedback is excellent."

"I found the course to be most instructive."

"Thanks  - I'm much more pleased with this now!  I really enjoyed the online course, doing it at my own pace.  I'll check what other relevant ones there are for me."

"All of the feedback is incredibly positive."

ContentETC certificate upon completion.

Advanced review and test writing is £99 + VAT per user which gives you full unlimited access to the course for one month.

To add personal one-to-one trainer feedback to the course, the price is just £150 + VAT.

Trainer feedback PLUS comprehensive course notes is yours for only  £155 + VAT.

(If you feel you need feedback at a later stage, you can request it then.)

ContentETC - Improving communication and content

Your organisation needs to manage content and messages in print and online, across broadcast and narrowcast channels. Everything you produce - your emails, internal reports, website content or print material - must be accurate, clear, concise and compelling.

ContentETC has developed a range of flexible e-learning solutions to solve all your communication needs.

You choose when and where to learn. Our e-learning courses bring the trainer to you in interactive modules, delivering the theory that drives best practice. E-learning offers real change, in real time...

Each e-learning course includes top tips, checklists and quizzes to really test your understanding. You also have the option of tailored feedback from the trainer.

You can choose e-learning courses in the following categories:

Writing Skills

A series of writing courses covering everything from grammar and proofreading to advanced news writing.

Media Law

A trio of legal courses ranging from a quick tour through the common pitalls of libel and copyright, to an in-depth, detailed analysis of defamation and intellectual property.

Digital Media

Demystifying the jargon surrounding all things digital with e-learning courses on topics including writing online, blogging and search engine optimisation.

Management Training

The key management skill areas, with practical hints and tips to help you get the right things done on time.

We are adding more e-learning courses all the time, so if we don't have what you're looking for, please just let us know.

Feedback

You can complete the course on its own, and to truly maximise the benefits from e-learning, you need tailored one-to-one support and coaching from the trainer.

You will be given the option of choosing feedback when you buy your course. If you do request feedback, at the end of your e-learning course, you will be asked to email an appropriate piece of work to the trainer. They will then feedback suggestions to you and ask to see the revised piece of work for a second set of comments. As you can imagine, this really helps you to grasp and apply the key principles from each e-learning course.

"Thanks very much for your help and advice - you've provided an invaluable insight into the fundamentals of writing for online. I look forward to putting your theories into practice as ... Australia's online plans come to fruition!"

If you decide not to choose feedback, you can always request it at a later stage. Just contact us when the time is right for you.

ContentETC also offer a variety of Public / Scheduled courses, as well as In House, Company Specific training courses tailored to your needs. Click here now to find out more.