What is Web 2.0? What does it mean for publishers and marketers? And how do you make the most of the technologies it encompasses?
This course will help you cut through the jargon and the hype.
You will get a realistic understanding of what you can expect to achieve using:
- blogging
- news feeds
- podcasting
- social media.
You’ll also learn about the risks involved and how to avoid practices that could see you branded as unethical.
The course assumes no prior experience or technical expertise. However, by the end of it you’ll be confident in dealing with those responsible for technical implementation.
Programme
- Understanding Web 2.0
- The characteristics of Web 2.0
- How can publishers deal with Web 2.0?
- The power of APIs and RSS
- Mashups
- Syndication
- Feeds
- Corporate blogging
- Four ways to use blogs
- What content works?
- Blogs vs message boards
- Author blogging
- Microblogging: Twitter for organisations
- Ethics
- Podcasting and vodcasting
- Getting started
- Podcasting tips
- 10 tips to prevent ‘podfading’
- Podcasting as a marketing tool
- Social media and publishers
- Social factors, community building and user interaction
- The risks
- Social bookmarking as an ear to your market
- Shared authorship and Wikis
- Citizen journalism
- Operational and legal issues
- Copyright
- Ensuring trust in user-generated content
- The threat from external players due to convergence
- Accessibility
- Future trends