This marketing introduction course is the definitive programme for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way with tutor led sessions, practical exercises and challenging case studies. This is the first choice training course for those who perform, or who are about to perform a marketing role and who may not have had any formal training.
The course begins by defining marketing and identifying the key elements. This is followed by an examination of the steps in the marketing process. The various marketing scenarios are considered, i.e. business to business, and business to consumer marketing along with the key issues of marketing a product or service. There are numerous exercises to provide delegates with a greater understanding of marketing. Numerous real life examples are used throughout this marketing training course so that delegates can relate to key marketing concepts. Day two focuses on the key marketing management tools that are used professional marketers. The process of bringing a new product or service to the market is analysed along with how they are best managed throughout their life cycle. Day three centres on marketing communication, including advertising. Delegates will discover the techniques required for successful marketing communication and they will also have a chance to appraise current examples used by marketers. Marketing jargon is unravelled during the whole programme. Group numbers are strictly limited to ensure individual delegate understanding.
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Spearhead's Introduction to Marketing course is designed for those who want a full understanding of the marketing function. Therefore it is suitable for anyone currently in a marketing function or who is about to take on a marketing role and requires knowledge of marketing.
It is also suitable for those not directly with a marketing responsibility who feels that they would benefit from a greater understanding of what marketing is all about - what the product life cycle is about and how it differs with products and services.
Very often we not only have marketing staff and managers attend but also marketing assistants, product managers, PR and sales staff. There is no requirement for any prior marketing knowledge or marketing experience before attending this course, as delegates are taken right from the beginning to look at all key aspects of marketing.
“Very clear and easy to understand.”
“Good all rounder introduction to marketing. Great content with plenty of hands on exercises to help improve my marketing knowledge & skills.”
“Learnt a great deal and thoroughly enjoyed this marketing course.”
“All subject areas were dealt with exceptionally well. I feel the marketing part of my role has improved significantly."
Delegates will benefit from knowledge of marketing processes, presented in a practical way that relates to the trends and possibilities for the future.
The course objectives include:
» Financial Awareness» Presentation Skills
Spearhead Training was founded in 1981. We design and deliver quality training courses in Management, Sales and Marketing, PA and Office Support, Business Skills and specialist FMCG training. All our courses involve participative learning, delivered by our own expert training team to small groups. There really is no substitute to our approach to training – as over 20,000 organisations and 500,000 delegates can testify.
Our focus is to ensure that our class room based training can be translated into the work place. Training should have a positive impact on performance. We update our course material regularly to include new information covering current trends and ideas. The course materials are designed to develop delegate’s knowledge and skills. We guarantee the quality of our work. Poor training is expensive whatever the price.
Spearhead training offers a full portfolio of open or bespoke in-company training courses in the areas of:
Spearhead Training Group is the UK’s number one training company – if you haven’t used us before take a while to see what we offer.
Get more information on Spearhead's sales, marketing and management courses
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