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You are here: Find Courses / Open / Scheduled, London / The Publishing Training Centre / Journals Publishing: An Introduction

Journals Publishing: An Introduction

Summary
Length:
1 day
Price:
365 GBP excl. VAT
Startdate:
04/10/2010
Training Provider:
The Publishing Training CentreThe Publishing Training Centre
Location:
London
Training Method:
Open / Scheduled
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Description of Journals Publishing: An Introduction

Journals Publishing: An Introduction

If you're new to journals publishing, here's a thorough introduction that will help you to:

  • understand how your job fits in with what other departments do
  • be more confident about what publishing and journal terms mean
  • understand how journals are developed, produced and marketed.

In just one day you'll gain a complete picture of who does what, covering such areas as:

  • working with editors and editorial boards
  • sub-editorial and production issues
  • the distribution cycle
  • what subscription agents do
  • market and subscription trends
  • offprints and reprints.

Programme

  • Introduction
    • What is a journal? Why publish journals?
    • The international journal business
  • Editorial and publishing management
    • The editor and editorial board
    • The peer review process
  • Finance
    • Budgeting cycle and cash flow
    • Pricing policies
    • Financial management
  • Production
    • The production function and process
    • New technologies in production
  • Marketing
    • Marketing tools
    • Marketing in relation to a journal’s age
    • Relationship marketing
  • Journals and the electronic dimension
    • Preparation
    • Content provision
    • Selling
  • Other revenue sources
    • Advertising, offprints and reprints
    • Supplements, licensing
  • The future of journals publishing

Your tutor

Rachel Young has 18 years' experience of publishing and acquiring journals across the breadth of science, social science, humanities and professional disciplines. She has particular expertise of publishing in partnership with societies gained whilst developing lists at Palgrave Macmillan, Wiley Blackwell and subsidiaries of International Thomson Publishing. Rachel is now an independent publishing consultant working with a select group of academic publishers on journal, book and e-book projects. Di Owen is a marketing consultant specialising in journals.

Degree and diploma etc.

Certificate of Attendance

Expenses

Please visit our website for information on discounts and funding

Description of The Publishing Training Centre

Excellence in training for the publishing sectorptc logo

Celebrating 30 Years of Training Publishers

For over 30 years The Publishing Training Centre at Book House (PTC) has been firmly established as the pre-eminent training organisation within publishing. We provide high quality yet cost-effective training for publishers both in the UK and overseas. Previously known as Book House Training Centre, PTC is an educational charity dedicated to the pursuit of excellence in publishing. 

The Publishing Training Centre grew from a small department at The Publishers Association and remains at the heart of the industry. All of our tutors are practitioners first and foremost, which means that they bring their real-world experience with them to the courses they teach, enriching the experience for students and making the courses more practical. PTC's work is overseen by a dedicated Board of Trustees, who have a broad range of experience and expertise in the publishing industry.

Offering over 70 short courses covering the complete range of publishing skills, as well as distance learning programmes and in-company training opportunites. PTC also cater for non-publishers who still need some of the core editorial skills.

We are always happy to hear from you with any ideas for a course, or from potential tutors!

Send us an Information Request; we'd love to hear from you.


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Contact information for The Publishing Training Centre

The Publishing Training Centre

45 East Hill
SW18 2QZ London

Phone no: 020 8874 2718
www.train4publishing.co.uk

E-Mail Contact The Publishing Training Centre

Keywords

journals

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