MSc Marketing Strategy and Communications

In a rapidly changing environment, where the emphasis on professional standards and competence is key to survival, this course offers you the opportunity to update your knowledge and skills and enhance your career progression.

This Masters programme incorporates the Chartered Institute of Marketing’s Chartered Postgraduate Diploma in Marketing (stage 1), which focuses on strategic issues, with The Westminster Business School's own established marketing communications expertise, in order to provide the opportunity for you to gain both academic and professional marketing qualifications at Masters level.

As a result of this masters course you will be able to:

• make the transition into strategic management
• contribute to board decisions
• make a significant contribution towards the organisations corporate and business strategy
• demonstrate a high level of leadership and influence
• work cross functionally at a senior management level

What will you learn?

The course takes a flexible and innovative approach to teaching and learning, using a combination of lectures, seminars, case studies, group work, webinars and podcasts in order to promote a student centred learning experience.

It also allows you to enhance the practices of personal development planning (PDP) to aid your continuous professional development.

Delivery of the course is designed to accommodate your availability through a combination of weekends, evenings and summer school classes and tutorials.

In order to qualify, you must be a citizen of the EU or a non EU citizen, who has a work permit of sufficient durability.

In both cases:

• you must have obtained either the CIM PG Professional Diploma, or the CIM Professional Diploma or, a first degree in marketing, or a degree in business with half of the credits gained in marketing
• and, possess a range of relevant work experience gained through working in senior positions in the marketing and marketing services sector

The labour market is undergoing rapid and fundamental change, which requires marketing professionals who can respond and anticipate change.

Ultimately you will:

• develop your practical and professional skills to operate at a strategic level
• enhance your career opportunities
• access guest speakers who provide specialist contribution
• develop a work based project which will demonstrates your insight, knowledge and experience as a result of the course

The course comprises seven taught modules, and two modules which constitute self managed learning and work based learning.

The modules combine strategic analysis and review of organisations with the means available to promote and lead effective, innovative and creative marketing policies and campaigns, both within the organisation and externally to target markets and stakeholders. This is to be achieved within an overall context of emerging themes in the business and marketing environment and the need to protect and embellish the organisation’s reputation and image.

Core Modules

• Emerging Themes
• Analysis and Decision
• Marketing Leadership and Planning
• Managing Corporate Reputation
• Research methods and PDP (parts 1 and 2)
• Buyer Behaviour
• Advertising and Brand Management
• Direct and Interactive Marketing
• Work based project in marketing/dissertation

The first four modules constitute the CIM Chartered Postgraduate Diploma in Marketing (stage1). By continuing with the remaining modules successful completion attracts the award of MSc Marketing Strategy & Communications. Hence, two separate, but linked, awards may be gained.

We have accredited status with the Chartered Institute of Marketing (CIM).

Fees: for UK/EU students are £3,380 year fee (£6,760 total cost); for overseas students £5,050 year fee (£10,100 total cost).

Leading Centre for Business Education in the heart of London

Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene. The School has a large and diverse academic body with extensive business, consultancy and research achievements. Westminster Business School offers a wide range of under and postgraduate business programmes including MBA and other professional and executive education courses.

The Business School has a large and diverse staff base with extensive business, consultancy and research achievements, and is accredited by a number of leading bodies. We are committed to the excellence of our teaching and research which is evidenced by our international partnerships and accreditations.

Located in the heart of London near Baker Street, Westminster Business School attracts students from around the world. Westminster Business School (WBS) is based on two sites of the University of Westminster. the Marylebone site is located in Central London, opposite Baker Street Station and Madame Tussaud's. The Harrow site is situated in a leafy North-West London suburb.

 Westminster Business School offers a range of Professional Development and Postgraduate courses in the areas of:

• Business and Management
• MBA and Masters Programmes
• Finance, Accounting and Economics
• Human Resources and Management
• Marketing
• Health and Social Care

Find out more about Westminster Business School and how their courses can help you here