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Managing Publishing Strategy

Summary
Length:
Please visit the Publishing Training Centre's website, by follow
Price:
719 GBP excl. VAT
Startdate:
December 2009
Training Provider:
The Publishing Training CentreThe Publishing Training Centre
Location:
Training Method:

Description of Managing Publishing Strategy

An introduction to strategic thinking and implementation for publishing programme managers. If you are charged with maximising the success of a list or market segment and competing effectively, this course is for you.

In two intensive days you will learn how to:

  • Be clear about your overarching goals and those of the organisation you work in
  • Analyse the opportunities and competitive environment in your market
  • Identify the important strengths of your organisation
  • Generate strategic options and choose the most successful
  • Understand the impact of your strategy on the people around you
  • Manage your team and your relationships with your manager and other departments to maximise the success of your strategy

You’ll derive most benefit from this course if you are confident with the basics of commissioning. It provides a practical review of the techniques for building competitive marketing and product development strategies once you are responsible for the success of a list.

The approach is a stimulating combination of presentations, practical exercises and discussion sessions, with the emphasis on delegate interaction.

You’ll leave with a wealth of new ideas and the confidence to take your products - and your career - to the next level.

Programme

Day one

  • The strategy process
  • Market and competitor analysis
  • Creating competitive advantage
  • Generating strategic options
  • Evaluation and risk assessment

Day two

  • Working relationships
  • Team management
  • Cross-departmental working
  • Managing change
  • Strategy clinic – focused on your questions

Application and qualification

Who will benefit from this course?

Publishers, Commissioning Editors, Publishing Managers, Publishing Directors from any sector of educational, academic or trade reference publishing.

Yout tutors

Kay Symons has 30 years' experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as publishing director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997-2004. After a secondment to take an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as Marketing Director and as Harcourt's first Customer Focus Director. She is now a publishing consultant and popular trainer.

Josie Dixon was Publishing Director for the Academic Division at Palgrave Macmillan until 2003, and before that worked for 11 years in commissioning and managerial roles at Cambridge University Press. She now works as a publishing consultant with a special interest in training, and has given workshops and lectures on the publishing industry internationally. She has over 40 clients in the UK, USA and Europe and writes regular articles on the book trade for The Reader magazine.

In-company training

Please note that most of our courses can be run as in-company training events.
Contact The Publishing Training Centre to learn more about in-house training.

Our in-company training offers you a bespoke service with the backing and expertise you already expect of the Publishing Training Centre.

We can run courses at your own offices, at our premises in Wandsworth or at another venue of your choice.

In-company training falls into three categories:

  • Buying in short courses - We can run most of our standard short courses for your team, with exercises, references and case studies adapted to suit your business.
    • One way to check the quality and relevance of a particular course is to enrol one delegate on the equivalent short course. Should you then go on to commission your own version, we will refund the cost of this enrolment.
  • Commissioning customised training - Customised training is the best choice when you want a higher degree of specialisation or for us to construct something unique.
  • Consultancy - From an open-ended or wide-ranging brief, we will review either specific or more general aspects of your business, and help you identify areas where training would help.

Contact The Publishing Training Centre to learn more about in-house training.

Continuing studies

We also offer Journals Management, Managing Digital Projects and, for relatively new commissioning editors » Commissioning and List Management.

Expenses

Description of The Publishing Training Centre

Excellence in training for the publishing sectorptc logo

Celebrating 30 Years of Training Publishers

For over 30 years The Publishing Training Centre at Book House (PTC) has been firmly established as the pre-eminent training organisation within publishing. We provide high quality yet cost-effective training for publishers both in the UK and overseas. Previously known as Book House Training Centre, PTC is an educational charity dedicated to the pursuit of excellence in publishing. 

The Publishing Training Centre grew from a small department at The Publishers Association and remains at the heart of the industry. All of our tutors are practitioners first and foremost, which means that they bring their real-world experience with them to the courses they teach, enriching the experience for students and making the courses more practical. PTC's work is overseen by a dedicated Board of Trustees, who have a broad range of experience and expertise in the publishing industry.

Offering over 70 short courses covering the complete range of publishing skills, as well as distance learning programmes and in-company training opportunites. PTC also cater for non-publishers who still need some of the core editorial skills.

We are always happy to hear from you with any ideas for a course, or from potential tutors!

Send us an Information Request; we'd love to hear from you.


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Contact information for The Publishing Training Centre

The Publishing Training Centre

45 East Hill
SW18 2QZ London

Phone no: 020 8874 2718
www.train4publishing.co.uk

Keywords

managing, publishing, editorial, strategic

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