An introduction to strategic thinking and implementation for publishing programme managers. If you are charged with maximising the success of a list or market segment and competing effectively, this course is for you.
In two intensive days you will learn how to:
- Be clear about your overarching goals and those of the organisation you work in
- Analyse the opportunities and competitive environment in your market
- Identify the important strengths of your organisation
- Generate strategic options and choose the most successful
- Understand the impact of your strategy on the people around you
- Manage your team and your relationships with your manager and other departments to maximise the success of your strategy
You’ll derive most benefit from this course if you are confident with the basics of commissioning. It provides a practical review of the techniques for building competitive marketing and product development strategies once you are responsible for the success of a list.
The approach is a stimulating combination of presentations, practical exercises and discussion sessions, with the emphasis on delegate interaction.
You’ll leave with a wealth of new ideas and the confidence to take your products - and your career - to the next level.
Programme
Day one
- The strategy process
- Market and competitor analysis
- Creating competitive advantage
- Generating strategic options
- Evaluation and risk assessment
Day two
- Working relationships
- Team management
- Cross-departmental working
- Managing change
- Strategy clinic – focused on your questions