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News writing

Summary
Length:
3 Hours
Price:
99 GBP excl. VAT
Training Provider:
ContentETC e-learningContentETC e-learning

Description of News writing

News writing e-learning course

ContentETC's basic news writing interactive training course covers all the essential news writing elements, with tips on writing news reports, stories and articles that will appeal to your reader and keep them coming back.  The best news copy appeals to your reader and keeps them reading.  The secret is a skilled combination of understanding who you’re writing for, what they’re really interested in, and how to get that information across in a really engaging way.  As well as showing you these essential news-writing techniques, this e-learning course will improve all of your short copy skills, and save you precious writing time.

You will learn:

  • How to identify the classic news triggers
  • How to create your news angle
  • Ways to grab your readers’ full attention
  • Structuring your points in the most effective way
  • How to pull your reader in with your intro
  • How to make your copy really engaging
  • Backing up your piece with research, sources, and references
  • Top tips to enliven your language

..and much more.

What is news?

  • The classic definition
  • Remember the reader
  • What do they want from your news?

Spotting news

  • Looking for the classic news triggers
  • The 12 options

Find your angle

  • Making it work for your reader

The 5 W’s

  • What every news writer must remember

Gathering information

  • Getting your stories
  • Thinking about stories

Building a story

  • Checking facts
  • Verifying
  • What to always check

Planning: the key to success

  • Your 6-point panning guide

Writing the story

  • Getting first things first
  • Grabbing your readers attention
  • Prioritising your information
  • Using the inverted pyramid
  • Your intro options

Back it up

  • Delivering what you've promised
  • Making your points logically
  • Drawing your reader through the story
  • Using key words
  • Linking
  • Avoiding mechanical words and phrases
  • Using quotes to keep the reader reading
  • Keeping it tight
  • Using active verbs

Exercises and quizzes

  • To check your understanding of the theory, during the e-learning course you will be quizzed on writing a news story and making it work for your audience.

Top tips and checklists

  • Handy tips and checklists at key stages of the course.  These cover vital topics including: the classic news triggers; what you must always remember and planning.

Application and qualification

Suitable for:

Anyone who has been writing news for less than two years.  The ideal foundation to our Advanced news writing online course.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress.  Email your work and the trainer will supply you with individual guidance, comments and practical suggestions.  Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.  This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

What our e-learners say about "News writing"

"Thanks for your help and direction, much appreciated."

"Inspiring, understanding and very knowledgeable. So far, excellent."

Degree and diploma etc.

ContentETC certificate upon completion.

Expenses

News witing £99 + VAT per user which gives you unlimited access to the course for one month.

If you want to benefit from personal one-to-one trainer feedback and guidance, the total cost is just £150 (+VAT).

Description of ContentETC e-learning

online communications training

ContentETC - Improving communication and content

Your organisation needs to manage content and messages in print and online, across broadcast and narrowcast channels. Everything you produce - your emails, internal reports, website content or print material - must be accurate, clear, concise and compelling.

ContentETC has developed a range of flexible e-learning solutions to solve all your communication needs.

You choose when and where to learn. Our e-learning courses bring the trainer to you in interactive modules, delivering the theory that drives best practice. E-learning offers real change, in real time...

Each e-learning course includes top tips, checklists and quizzes to really test your understanding. You also have the option of tailored feedback from the trainer.

You can choose e-learning courses in the following categories:

Writing Skills

A series of writing courses covering everything from grammar and proofreading to advanced news writing.

Media Law

A trio of legal courses ranging from a quick tour through the common pitalls of libel and copyright, to an in-depth, detailed analysis of defamation and intellectual property.

Digital Media

Demystifying the jargon surrounding all things digital with e-learning courses on topics including writing online, blogging and search engine optimisation.

Management Training

The key management skill areas, with practical hints and tips to help you get the right things done on time.

We are adding more e-learning courses all the time, so if we don't have what you're looking for, please just let us know.

Feedback

You can complete the course on its own, and to truly maximise the benefits from e-learning, you need tailored one-to-one support and coaching from the trainer.

You will be given the option of choosing feedback when you buy your course. If you do request feedback, at the end of your e-learning course, you will be asked to email an appropriate piece of work to the trainer. They will then feedback suggestions to you and ask to see the revised piece of work for a second set of comments. As you can imagine, this really helps you to grasp and apply the key principles from each e-learning course.

"Thanks very much for your help and advice - you've provided an invaluable insight into the fundamentals of writing for online. I look forward to putting your theories into practice as ... Australia's online plans come to fruition!"

If you decide not to choose feedback, you can always request it at a later stage. Just contact us when the time is right for you.

ContentETC also offer a variety of Public / Scheduled courses, as well as In House, Company Specific training courses tailored to your needs. Click here now to find out more.


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Contact information for ContentETC e-learning

ContentETC e-learning

13 Petworth Road
GU27 2JB Haslemere, Surrey
Phone no: 01428 644123
www.contentetc.com

Keywords

news writing, news editing, spotting news

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