Viral Marketing Skills for Library Information Service...

Viral marketing for promoting the library and information service for Library Information Services - 1 Day Training Course

Nothing succeeds like success. Viral, 'buzz' and 'word of mouth' marketing are currently recognised as some of the most effective marketing techniques available - people are more influenced by recommendations from friends than advertising campaigns. These techniques have great resonance in library contexts where customers and clients tend to have positive feelings towards the service which, with care, can be marshalled in a positive way to grow and develop awareness and use.

Benefits of attending:
By the end of this Viral Marketing Skills for Library Information Services training course participants will have:

• gained an understanding of viral, 'buzz' and 'word of mouth' marketing
• considered potential applications in libraries
• developed a set of tools and techniques to support viral marketing

Learn more about Viral Marketing Skills for Library Information Services and how this training course can help you here.

This Viral Marketing for Library Information Services Training Course is designed for those who have responsibility for communicating with service users and want to keep abreast of new effective marketing techniques

N.B. Places are limited to: 16

This 1-day Viral Marketing for Library Information Services training course covers the following areas:

Marketing: what currently works and what doesn’t

What is ‘viral’, ‘buzz’ and ‘word of mouth’ marketing?
· Examples of effective campaigns in the private and public sectors
· Resonance with library contexts

Defining the message
· Which library messages can be spread this way?
· Messages that cannot be spread virally
· Practical exercise: Your viral library messages

 Who will spread the message?
· Identifying the message route
· Testing
· Practical: the route your message will take

Making the message worth passing on 

The action plan – making things happen
· Practical: draft action plan

Integrating ‘viral’, ‘buzz’ and ‘word of mouth’ into other marketing activities

Terry Kendrick

Terry, a former professional librarian, is the Programme Director for the MBA at the University of East Anglia. He teaches the “Management Consultancy Skills” module and also consults worldwide in strategic marketing planning. Projects have been undertaken in 18 countries.

The cost of this 1-day Viral Marketing Skills for Library Information Services training course is:

CILIP personal member: £240 + VAT
CILIP organisation member: £290 + VAT
Non members: £340 + VAT

Train with the leading professional body for librarians, information specialists and knowledge managers

CILIP stands for the Chartered Institute of Library and Information Professionals. We are the leading professional body for librarians, information specialists and knowledge managers.

The CILIP community consists of nearly 36,000 people directly engaged in library and information work, of whom approximately 21,000 are CILIP members and about 15,000 are regular customers of CILIP Enterprises.

Scheduled public courses and on-site training with CILIP

The Chartered Institute of Library and Information Professionals provides the widest range of training for the LIS community in the UK, we run 80 to 100 librarianship training and information management courses every year.

CILIP helps develop librarian skills and offers public courses in information management from our main office in London for example:

• Cataloguing & classification courses
• Library and information management skills courses
• Management and personal development for LIS professionals
• Marketing for librarians
• Research skills courses
• Teaching & learning for information managers
• Web & Internet skills
• Copyright & licensing training

Reasons to train with CILIP:

• 98% of participants rate our courses

  

  as "Good to Excellent"
• Experienced and expert facilitators
• Purpose built training rooms
• Limited number of participants ensure highly participative and interactive events
• Comprehensive training materials
• Hot buffet lunch with every full day course
• CILIP can come tto your venue in your time with their on-site training courses.

Or, why not let CILIP bring our training to you!
CILIP provide onsite courses that deliver our high quality training in the convenience of your workplace - saving you both time and money. CILIP provide over 100 one and two day courses, tailored to the learning, training and developmental needs of the modern library and information community.

Learn more about CILIP and how their training courses can help you here.