Web 2.0: Opportunities and Threats

What is Web 2.0? What does it mean for publishers and marketers? And how do you make the most of the technologies it encompasses?

This course will help you cut through the jargon and the hype.

You will get a realistic understanding of what you can expect to achieve using:

• blogging
• news feeds
• podcasting
• social media.

You’ll also learn about the risks involved and how to avoid practices that could see you branded as unethical.

The course assumes no prior experience or technical expertise. However, by the end of it you’ll be confident in dealing with those responsible for technical implementation.

Programme

• Understanding Web 2.0
  • The characteristics of Web 2.0
  • How can publishers deal with Web 2.0?
• The power of APIs and RSS
  • Mashups
  • Syndication
  • Feeds
• Corporate blogging
  • Four ways to use blogs
  • What content works?
  • Blogs vs message boards
  • Author blogging
  • Microblogging: Twitter for organisations
  • Ethics
• Podcasting and vodcasting
  • Getting started
  • Podcasting tips
  • 10 tips to prevent ‘podfading’
  • Podcasting as a marketing tool
• Social media and publishers
  • Social factors, community building and user interaction
  • The risks
  • Social bookmarking as an ear to your market
• Shared authorship and Wikis
• Citizen journalism
• Operational and legal issues
  • Copyright
  • Ensuring trust in user-generated content
  • The threat from external players due to convergence
  • Accessibility
• Future trends

Web managers, editorial and marketing teams, in fact anyone who has an interest in demystifying Web 2.0, its opportunities and its threats.

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).

Certificate of Attendance.

Please visit our website for information on discounts and funding.

Excellence in training for the publishing sector

Celebrating 30 Years of Training Publishers

For over 30 years The Publishing Training Centre at Book House (PTC) has been firmly established as the pre-eminent training organisation within publishing. We provide high quality yet cost-effective training for publishers both in the UK and overseas. Previously known as Book House Training Centre, PTC is an educational charity dedicated to the pursuit of excellence in publishing. 

The Publishing Training Centre grew from a small department at The Publishers Association and remains at the heart of the industry. All of our tutors are practitioners first and foremost, which means that they bring their real-world experience with them to the courses they teach, enriching the experience for students and making the courses more practical. PTC's work is overseen by a dedicated Board of Trustees, who have a broad range of experience and expertise in the publishing industry.

Offering over 70 short courses covering the complete range of publishing skills, as well as distance learning programmes and in-company training opportunites. PTC also cater for non-publishers who still need some of the core editorial skills.

We are always happy to hear from you with any ideas for a course, or from potential tutors!

Send us an Information Request; we'd love to hear from you.