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Writing and Editing for the Web 2

Summary
Length:
1 day
Price:
365 GBP excl. VAT
Startdate:
17/11/2010
Training Provider:
The Publishing Training CentreThe Publishing Training Centre
Location:
Training Method:

Description of Writing and Editing for the Web 2

Building on the success of our popular Writing and Editing for the Web 1 course, this one-day session will take you to a new level in website editorial management. If you have the skills to create and maintain a website, this course will build on them and show you how to:

  • further improve your writing and editing style
  • enhance the user experience
  • maximise the opportunities that the Internet has to sell in a competitive market place.

A practical session for the hands-on web editor or content manager, your critical skills will be required to evaluate your own – as well as other – writing styles.

Programme

  • The web audience:
    • How people read on screen
    • What writers and editors can learn from eye-tracking studies
    • Gathering data, audience segmentation and personas
  • Organising content:
    • Pathway and gallery pages
    • Foraging and 'the scent of information'
    • Information pages: page layout issues and information design
  • Persuasive writing – selling products and ideas online:
    • Headings, subheadings and summaries
    • Writing style
    • Enhancing credibility
    • Landing pages
    • Product pages
  • Reviews of pages suggested by delegates

Application and qualification

Who will benefit from this course?

Editors, publicity and marketing staff and managers who have attended our Writing and Editing for the Web 1 course or who have at least intermediate knowledge of the subject. Delegates will be asked to prepare some work before attending.

Your tutor

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).

Degree and diploma etc.

Certificate of Attendance.

Expenses

Description of The Publishing Training Centre

Excellence in training for the publishing sectorptc logo

Celebrating 30 Years of Training Publishers

For over 30 years The Publishing Training Centre at Book House (PTC) has been firmly established as the pre-eminent training organisation within publishing. We provide high quality yet cost-effective training for publishers both in the UK and overseas. Previously known as Book House Training Centre, PTC is an educational charity dedicated to the pursuit of excellence in publishing. 

The Publishing Training Centre grew from a small department at The Publishers Association and remains at the heart of the industry. All of our tutors are practitioners first and foremost, which means that they bring their real-world experience with them to the courses they teach, enriching the experience for students and making the courses more practical. PTC's work is overseen by a dedicated Board of Trustees, who have a broad range of experience and expertise in the publishing industry.

Offering over 70 short courses covering the complete range of publishing skills, as well as distance learning programmes and in-company training opportunites. PTC also cater for non-publishers who still need some of the core editorial skills.

We are always happy to hear from you with any ideas for a course, or from potential tutors!

Send us an Information Request; we'd love to hear from you.


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Contact information for The Publishing Training Centre

The Publishing Training Centre

45 East Hill
SW18 2QZ London

Phone no: 020 8874 2718
www.train4publishing.co.uk

Keywords

writing, editing, website, online, publishing

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