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Writing for the web

Summary
Length:
2 Hours
Price:
99 GBP excl. VAT
Training Provider:
ContentETC e-learningContentETC e-learning

Description of Writing for the web

Writing for the web e-learning course

This how to write for the web interactive training course from ContentETC will show you all the vital secrets - the best practice for writing online, how the right language makes your web copy easier to read, examples of good web writing, top tips for writing online, making the most of search engines and attracting more people to your site.

Online readers are more demanding, less loyal and won't give you as much time.  Your words need to work much harder to get your message across.  This e-learning course will show you how.

How people read online

  • Thinking about your readers
  • Why are they there and what do they want?
  • How people read a screen
  • The skim factor
  • What does this mean for the writer?

Writing for the web

  • Web vs. print: the differences
  • The 20/50 rule: keeping copy short
  • Getting the most important information first
  • Grabbing your reader with short and sharp headlines
  • Using the inverted pyramid
  • The vital first paragraph
  • Using active language
  • Breaking copy up
  • Thinking top and left of the page
  • Adapting material for longer articles
  • Devices to pull the reader’s eye down the page

Using search engines to pull readers to your site

  • How readers are measured
  • How search engines work and rank your site
  • Feeding the search engines
  • Using key words and phrases
  • How writing changes for search
  • Striking a balance

Using the media

  • Giving your coverage depth
  • Creating links
  • Making it timely, offering more, and keeping it updated
  • Thinking and tagging images
  • Making it multimedia: using slideshows, podcast, and vodcasts
  • Encouraging readers to contribute through blogs, polls, quizzes and forums

Exercises and quizzes

To check your understanding of the theory, during the e-learning course you will be quizzed on how people read online; writing for the web; and analyse sample content from the web, to see what works and what doesn't.

Top tips and checklists

Handy tips and checklists at key stages of the course.  These cover vital topics including: how people read on the web; writing online; search engine optimisation; keeping things short; thinking left; breaking copy up and making it multimedia.

Application and qualification

Suitable for:

Anyone writing for the web, professionally or personally, including writers, editors, contributors, bloggers, academics and executives.

You will learn:

  • All the ways in which web content differs from the printed word
  • The essential techniques for effective online writing
  • The secrets of grabbing your readers' attention
  • How to use language to build reader interest
  • How to adapt your print content for online audiences
  • The secrets of search engines, keywords and phrases
  • Why you should use images and other visual devices
  • Time-saving tips and tricks used by the professionals
  • The latest tactics for achieving online impact
  • The benefits of interactivity, including links, podcasts, video, audio, blogs and forums

...and much more.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress.  Email your work and the trainer will supply you with individual guidance, comments and practical suggestions.  Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments.  This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

If you want to add personal one-to-one trainer feedback to the course, the total price is £150 + VAT.

If you feel you need feedback at a later stage, you can request it then.

What our e-learners tell us about "Writing for the web"

"Thank you! Your feedback has made me beam with delight! Thanks so much for such an informative course."

"Excellent, very authoritative, yet friendly. Understood the needs of journalists…"

"Both the news writing and the writing for the web courses were excellent."

Degree and diploma etc.

ContentETC certificate upon completion.

Expenses

Writing for the web is £99 + VAT per user which gives you unlimited access to the course for one month.

If you want to benefit from personal one-to-one trainer feedback and guidance, the total cost is just £150 (+VAT).

Description of ContentETC e-learning

online communications training

ContentETC - Improving communication and content

Your organisation needs to manage content and messages in print and online, across broadcast and narrowcast channels. Everything you produce - your emails, internal reports, website content or print material - must be accurate, clear, concise and compelling.

ContentETC has developed a range of flexible e-learning solutions to solve all your communication needs.

You choose when and where to learn. Our e-learning courses bring the trainer to you in interactive modules, delivering the theory that drives best practice. E-learning offers real change, in real time...

Each e-learning course includes top tips, checklists and quizzes to really test your understanding. You also have the option of tailored feedback from the trainer.

You can choose e-learning courses in the following categories:

Writing Skills

A series of writing courses covering everything from grammar and proofreading to advanced news writing.

Media Law

A trio of legal courses ranging from a quick tour through the common pitalls of libel and copyright, to an in-depth, detailed analysis of defamation and intellectual property.

Digital Media

Demystifying the jargon surrounding all things digital with e-learning courses on topics including writing online, blogging and search engine optimisation.

Management Training

The key management skill areas, with practical hints and tips to help you get the right things done on time.

We are adding more e-learning courses all the time, so if we don't have what you're looking for, please just let us know.

Feedback

You can complete the course on its own, and to truly maximise the benefits from e-learning, you need tailored one-to-one support and coaching from the trainer.

You will be given the option of choosing feedback when you buy your course. If you do request feedback, at the end of your e-learning course, you will be asked to email an appropriate piece of work to the trainer. They will then feedback suggestions to you and ask to see the revised piece of work for a second set of comments. As you can imagine, this really helps you to grasp and apply the key principles from each e-learning course.

"Thanks very much for your help and advice - you've provided an invaluable insight into the fundamentals of writing for online. I look forward to putting your theories into practice as ... Australia's online plans come to fruition!"

If you decide not to choose feedback, you can always request it at a later stage. Just contact us when the time is right for you.

ContentETC also offer a variety of Public / Scheduled courses, as well as In House, Company Specific training courses tailored to your needs. Click here now to find out more.


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Contact information for ContentETC e-learning

ContentETC e-learning

13 Petworth Road
GU27 2JB Haslemere, Surrey

Phone no: 01428 644123
www.contentetc.com

Keywords

web writing, writing for the web, web content, web editing

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