What is Coaching?
Coaching is
today used by many professionals that are engaged in people development, and is
a method of directing, instructing and training a person or group of people,
with the aim to achieve some goal or develop specific skills.
Coaching is an
increasingly popular tool for supporting personal development. The use of coaching
within organisations is rising for the purpose of general personal development,
as a technique for transition support, as a culture change tool and to
support organisational objectives.
In general coaching
is used as a means to develop a person’s skills and knowledge so that their job
performance improves, hopefully leading to the achievement of organisational
objectives. Coaching targets high performance and improvement at work, although
it may also have an impact on an individual’s private life. Coaching training
or a course in coaching usually lasts for a short period and focuses on
specific skills and goals.
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Coaching – explore the opportunities
Coaching is about focus, in which people must set
goals, identify obstacles, strengths and opportunities. The primary aim of
coaching is to highlight people's full potential. With this in mind, training
in coaching is not an additional cost to an organisation - but an investment!
Coaching, is about helping companies and individuals to develop, maintain focus
and become more efficient.

There are
many ways to coach, types of coaching and methods to coaching, and direction may
include motivational speaking. Training may include seminars, workshops, and
supervised practice. You can learn to coach others
to create a more efficient and humane workplace. Or you can get the chance to
totally focus on yourself and learn more about your strengths and weaknesses,
and be coached yourself.
Coaching
can also be seen as a form of management, in which managers’ work together with
their staff with a commitment to improving the organisation, which is embedded
in a parallel commitment to improving the people.
Although
coaching has become a very widespread development tool, there are issues about
how best to manage and deliver it in an organisational setting. These include
confusion over exactly what coaching is, how best to manage the stakeholders in
coaching, when coaching is, and is not, an appropriate intervention and how to
work effectively with an increasingly complex and fragmented coaching industry.
Coaching in
any circumstance is driven by the organisational context. What is the business
strategy? How does the company organisation position itself? What priorities
does the organisation have? Who supports coaching and mentoring? These are all
key issues.
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Coaching
your employees to perform better
Employees are a company's most important resource. Do you know how you can lead your
employees forward - towards common goals? Do
you know how to give constructive criticism? Motivated employees are able to
take responsibility for their work as well as common goals, and help to improve
the organisation's income. Coaching and mentoring training gives you the
opportunity to contribute to both personnel and your own development. The goal
is to create a workplace climate of creative work, which would enable every
employee to develop.
When considering coaching, employee preferences should also be borne in
mind. There is a danger that coaching can be seen as a solution for all
kinds of development needs. It is important that coaching is only used
when it is genuinely seen as the best way of helping an individual
learn and develop.
» Team coaching training courses
Personal
coaching - goals for success
When you participate in a personal coaching or mentoring training course, you will focus
entirely on yourself and what you want to achieve. Coaching helps you to focus on your
goals, to identify any obstacles, and to see opportunities to move with your individual strengths. Personal coaching is often used by managers and employees alike to find a balance in life.
Coaching is about the concentration, the setting of objectives, obstacles, strengths and opportunities for identification. Coaching and training is designed to get people all the resources available. Therefore, coaching education participation is not a cost - but an investment! Coaching may be the company and the individuals to develop, focus and be more efficient.
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Coaching certificates
There are a number of reputable international organisations that offer certification in coaching, including:
* ICF - International Coaching Federation
* ICC - International Coaching Community
* IAC - International Association of Coaches
* INLPTA - International NLP Trainers Association
The ICF is an independent organisation that certifies individuals and accredited coaching schools. ICF does not organise their own courses. To become a certified trainer you must complete the required hours of approved training, documented experience, recommendations, and have successfully completed the test.
The ICC-trainer certification requires that the ICC's training is organised through a fermentation process. Basic training courses are offered, as well as continuing education opportunities, including Business Coaching, Executive Coaching, Team Coaching and Life Coaching training programs. The top-level of education is a Masters in Coaching. Most of the trainees are certified immediately after training.
IAC's certification is based on the fact that the candidate will complete a 9-part training test (so-called "Coaching Masters). No prior experience or training sessions are required.
INLPTA is the NLP trainers association (NLP means Neuro-linguistic programming). The organisation certifies coaches, which are related to NLP coaching. The certification requires a certain amount of training hours and successful completion of the theoretical and practical tests.
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