This is a guest article by Mary J., Chief Editor at PRable.
Since the development of COVID-19 vaccines, the economy has shown signs of opening up. There are more than half a million job vacancies in the UK’s job market in July-September, 2021, compared to the same period in 2020.
However, getting a dream job is still a challenge. Therefore, you need planning strategies to excel in the hiring process.
One helpful way to stand out among the competitors is blogging. This article will discuss 6 awesome ways blogging can help you pursue your dream career.
1. Build Your Online Presence
Usually, hiring managers begin searching for potential candidates online. Thus, getting a job offer is possible even before applying for one when you are presentable online.
Following LinkedIn tips to have a professional profile on this social media network is not enough. Blogging can build your authentic and comprehensive online profile that can't be shown on social media platforms. Note that if you are a blogger, you can become the creator who designs and builds your own site.
With the help of web hosting, you can make your blog available online. Alternatively, build your blog for free on platforms like WordPress.com or Blogger. However, since they are free, you can’t customise your domain name.
Having yourname.wordpress.com as your domain name makes your blog less professional. Furthermore, using a blogging platform gives you limited features and customisation options.
Hence, consider self-hosting your blog site to showcase your skills and creativity.
2. Show Your Expertise Through Blog Content
Choose the topics that align well with your dream job’s qualifications when writing your blog posts. Aim to help people by giving valuable information.
Research the problems in your niche that many people face. You can get ideas from other social media platforms, conversations with your friends, or creating an online survey. Then, write a comprehensive answer to the problems on your blog.
Research other articles on the topic to avoid repeating them. Make your blog posts more interesting by adding a personal touch.
Your blog posts will be the record of your expertise in the topic. That can help the hiring manager decide whether you are a valuable candidate.
Keep in mind that the tangible proof of what you’ve done in the past can be beneficial to convincing hiring managers.
So, create a page on your personal blog site containing your past works, projects, and awards. That way, you can also communicate your credibility to the audience. There are no boundaries for creatively showing what you know. You may want to enhance your resume and blogging has tremendous power. It’s a lot more effective in portraying the best image you can professionally speaking based on your expertise.
3. Complement Your Professional Resume
You can’t always put all the information about your accomplishments on your CV, so your blog can be an extension of the skills mentioned there. So, make sure to display your blog’s domain name in your CV.
Not only that, but your blog can also be a reliable personal branding tool. Using the right keywords and applying SEO strategies to your blog site will help hiring managers notice you.
Many people have found their jobs through their personal blog. You can also do it by posting regularly on your blog. Make a good synchronisation between your experience, expertise, resume, and blog content.
4. Improve Your Skills
SEO courses are now mushrooming as a way to upskill yourself. Just as it is a valuable and effective marketing strategy for companies, implementing SEO practices also helps promote yourself in the job market.
Making your best blog post appear on the first page of Google search results isn’t sorcery but the outcome of applying SEO principles. That’s why managing a blog can increase your knowledge in SEO and digital marketing, eventually upgrading your skills in the field.
When creating a blog, you are most likely to develop a content plan since it is better to get yourself organised. Thus, managing a blog increases your time management skills.
Not only that, but maintaining your blog’s quality content also trains your writing skills. If you are serious and willing to put your time and effort into blogging, you can improve yourself in many aspects.
5. Expand Your Network
Blogging is also a great way to network with other people that have the same interests. Try leaving engaging comments on the other bloggers’ posts. Open a discussion that can lead to more extended topics or chats.
Maintaining a good relationship with them can also help you get your dream job using their referrals. You will never know what network another blogger has, so don’t hesitate to reach as many people as you can.
Also, visit forums and participate in discussions while showing your expertise. You can also drop your blog’s link there to generate organic traffic and potential network.
6. Earn Money
To reach your dream job, you might also need some money. Maybe you need to buy proper clothes for the interview, enroll yourself in online courses, or cover other fees to support your job-seeking journey.
Monetising your blog can help you earn money to support your needs. Once you generate a decent amount of traffic to your blog, try the following strategies:
- Advertising – you can display ads on your personal blog and gain money from clicks. Many blogs have proven that advertisement is their most significant source of income.
- Affiliate marketing – you create posts containing affiliate links. When your audience makes a purchase using your link, you’ll get a commission.
- Participating in blog competitions – they usually offer money for winners. It can also add up the list of your awards and achievements. Even if you don’t win, at least you can get some exposure by participating.
Conclusion
Having a personal blog is a hobby that you can turn into an opportunity. Apart from being a good side hustle, blogging can also help you reach a dream job.
Try constantly writing, sharing interesting details and your insights into your field, and you will eventually get these advantages:
- Great visibility online
- Proof of your credibility and expertise
- Network expansion
- Extra money
We hope that this article will help you create your best personal blog that can attract hiring managers. Good luck with pursuing your dream job!
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About the author
Mary J. is a passionate blogger and the Chief Editor at her own digital marketing company PRable.
Since college, she has been interested in breakthrough technology and technical writing style about innovative products and services that change our everyday lives for the better.
For the last couple of years she has written more than a hundred content pieces about digital marketing with a mission to help readers to understand it better. She also loves web design and photography which makes her content pieces look even more professional.
