Market research data analyst | Average UK Salary & Outlook

Market research data analysts study statistics and information collected through surveys.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.  
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.  
  • Conduct research on consumer opinions and marketing strategies, collaborating with
Read more about Market research data analyst

Market research data analysts typically work around 37 to 39 hours per week.

As a Market research data analyst you will typically work evenings.

This occupation tends to be:

  • Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations
  • Read more about Market research data analyst
    * from ONETonline
    Average salary
    37,978 GBP *
    per year
    22,000 GBP
    60,000 GBP
    Starting
    5+ Experience
    * data taken from the Office of National Statistics (ons.gov.uk)
    Average salary for Market research data analyst

    • 38,286 GBP
    • 37,586 GBP
    Average salary for part-time Market research data analyst
    Average salary for full-time Market research data analyst

    Showing:
    • 19,178 GBP
    • 20,456 GBP
    • 16,138 GBP
    • 37,978 GBP
    • 37,586 GBP
    • 38,286 GBP
    Salary over time for Market research data analyst

    Salary for this role has increased over time
    • 33,480 GBP
    • 33,384 GBP
    • 34,425 GBP
    • 35,703 GBP
    • 36,115 GBP
    • 36,759 GBP
    • 37,978 GBP
    • 37,870 GBP
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    Future outlook for Market research data analysts

    pointer
    Very good outlook
    103 000+ jobs available
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    Balanced outlook
    2% yearly wage growth (on average)
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    Very good outlook
    28% chance of automation in the future

    Market research data analyst - Your future job?


    Which qualifications do I need?

    Find out what you need to know in order to become a Market research data analyst and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 57% of people in this role have a Bachelor's degree
    • 39% of people in this role have a Master's degree
    • 4% of people in this role have some postgraduate study, but not a masters or doctorate

    You'll need:

    •  maths knowledge  
    •  knowledge of engineering science and technology  
    •  knowledge of manufacturing production and processes  
    •  the ability to use, repair and maintain machines and tools  
    •  design skills and knowledge  
    •  to be thorough and pay attention to detail  
    •  excellent verbal communication skills  
    •  the ability to use your judgement and make decisions  
    • to be able to use a computer and the main software packages competently

    Get the right qualification to begin your journey to becoming a Market research data analyst

    Data Analytics

    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Market research data analyst.
    Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
    Reading Comprehension Understanding written sentences and paragraphs in work related documents
    Writing Communicating effectively in writing as appropriate for the needs of the audience
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Market research data analyst. Check that you know:
    1
    Analytical or scientific software IBM SPSS Statistics
    2
    Customer relationship management CRM software Blackbaud The Raiser's Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software
    3
    Data base user interface and query software Amazon Redshift
    4
    Graphics or photo imaging software Adobe Systems Adobe Photoshop
    5
    Information retrieval or search software Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters
    Improve your skills today

    Data Analytics

    Things to highlight for your Market research data analyst interview

    Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Integrity Job requires being honest and ethical. Initiative Job requires a willingness to take on responsibilities and challenges.

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