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Summary
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This three day course on corporate financial strategy, which will be presented as a truly interactive seminar, will test and stretch participants to enable them to use the tools and develop the mindset to think and plan strategically, while underpinning these long and short terms plans with a solid financial base.
Participants will:
· Appreciate how events in the global market impact the European market and ways of working
· Take steps within your organization to define, analyse and improve corporate strategy, relations with stakeholders such as government, and implement value-creating budgets and investment metrics
· Consider competitive strategies to grow company wealth
· Learn about corporate finance, types of deals and funding
· Consider different types of alliances and how to manage the relationships
· Evaluate investment opportunities
· Recruit, retain and reward talent within the business
· Understand how risk management can improve shareholder value
· Analyse the changing financial environment and how your company will be able to change and adapt
· Learn how to utilize a Balanced Scorecard, integrate it, and set the true key performance indicators
Course Content:
First Day
European market
Ø Definition and boundaries of a market
Ø Geographical, competitive, demand & supply, cultural, historical?
Ø How to analyse a market
Ø Barriers and issues to overcome
Ø Market forecasting
Ø Managing change
Case Study: Competitive advantages that UK businesses have to exploit
Growth strategies
Ø Organic vs. acquisitive
Ø Diversification, joint ventures, mergers and acquisitions
Ø Funding acquisitions, an overview
Ø Measuring success
Discussion: Pros and cons between organic and acquisitive growth
Competitive strategies
Ø Competitor analysis
Ø Ranking product and service offerings
Ø Identifying sources of competitive advantage
Ø Creating value and utilizing new global markets
Ø Communicating strategy to the market and investors
Case Study: Marks and Spencer case study utilizing the BCG Matrix
Global market
Ø Boarders and locations
Ø International governments and their impacts
Ø Tax and accounting systems operating
Ø Liquidity and funding issues
Ø Barriers to market entry
Discussion: Going Global, how the global market is driving change
Split into working groups
Ø Considering growth strategies
Ø Ideas for exploiting potentials to make that happen
Ø Methods for dealing and working with the barriers faced
Group Presentations: Each group to present the areas they considered and ideas generated for enhancing competitive position
Second Day
People power
Ø The future of business
Ø Methods for spotting and tracking rising stars
Ø Talent workshops, mentoring and review
Ø Recruiting, rewarding and retention
Case Study: Utilising the 9 box matrix system to track and develop staff
Essential skills for consultants
Ø Selling skills
Ø Presentation and writing skills
Ø Problem solving
Ø Managing client relationships
Ø Project management
Case Study: Tender process for a website from the client viewpoint
Split into working groups to practice skills and techniques, then decide the area their group wish to focus on and select their scenario.
Role play sessions to understand both the client and consultants view point
Ø Introduction to the Balanced Scorecard
· Concepts and Application
· Prerequisites
· Implementation issues
· How does this compare to traditional methods?
Ø Translating the vision into operational goals
Ø Communicate the vision and link to individual performance
Ø Business Planning
Ø Feedback, learning and adjusting the strategy accordingly
Case Study: What gets measured gets controlled!
Third Day
Evaluating Future Investment
Ø Analysts forecasts, and setting hurdle rates
Ø Issues in calculating IRR and other metrics
Ø Identifying an investment project
Ø Cashflow and non-cashflow based project evaluation
Ø Building in uncertainty
Ø Measures of success
Ø Strategic fit
Case Study: Supply chain finance (purchasing, inventory and sales) and sources of working capital within a business
Discussion: Why is working capital so important?
Business Ecosystems
Ø What is a business ecosystem?
Ø Virtual businesses
Ø Supply chain management, outsourcing
Ø Control versus flexibility and innovation
Ø Drawing the line on collaborative ways of working
Case Study1: Bill Gates, Microsoft speech on protecting business eco-systems
Case Study2: Creating a virtual company: example of buying a car
Partnerships
Ø Types of collaboration
Ø Strategic alliances
Ø Joint ventures
Ø Managing the relationships
Ø Evaluating success
Discussion: Issues, answers and opportunities in partnership scenarios
Ø Types and Tiers of Capital
Ø Achieving balance, maximizing return safely
Ø Basel 2 - 2010
Corporate Strategy And Financial Capability
Ø The role of private and public equity, debt and internal funding
Ø Capital cost ladders
Ø The implications of capital restriction
Ø Modelling decision-making hierarchies and project synergies
Ø Considerations for private and government-owned companies
Case Study: Northern Rock’s strategy and what went wrong
Working with Government, Supranationals and NGOs
Ø Definitions and their influence and impact
Ø How these stakeholders impact corporate strategy
Ø The role of the World Bank, IMF, credit support agencies and others
Ø Integrating stakeholders into corporate strategy
Case Study: European Parliament and its impact on UK based companies
Redcliffe Training is a banking and corporate finance training company which specialises in the delivery of bespoke courses to the financial community. The company is run by the trainers themselves, all of whom have many years of practical experience at senior levels.
Our programmes are delivered both on an open / scheduled-date basis in the City of London and also on an in-house basis. Typically delegates that attend our specialist training programmes are investment banks, stockbrokers, corporate financial advisers, accountants, lawyers, and corporates.
Redcliffe's trainers are all former practitioners who have held senior positions in banking and corporate finance, venture capital or industry. They include former directors and assistant directors of corporate finance departments in investment banks and stockbrokers.
The topics that we cover include all areas of:
Most of the 130 courses which Redcliffe can present are presented on a public basis and all of them may be presented in-house to the client's specification. The style of teaching is interactive and participation-oriented and does not simply comprise a series of lectures. Where relevant, role-playing techniques are deployed. Training courses are accompanied by detailed notes (50 to 100 pages per training day) as well as exercises, case studies, videos and public corporate documents where relevant. Participants are also supplied with hard copies of the PowerPoint presentation displayed during the course.
Redcliffe has a very prestigious client base and during the past two years it has delivered in-house seminars to many leading financial institutions and professional advisers. Between 2007 and 2009 almost 5,000 executives attended Redcliffe's open courses.
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