Course description
Brand Management
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Upcoming start dates
1 start date available
Suitability - Who should attend?
Prerequisites
None
Outcome / Qualification etc.
What you'll learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Course delivery details
This course is offered through Indian Institute of Management Bangalore, a partner institute of EdX.
3-5 hours per week
Expenses
- Verified Track -$149
- Audit Track - Free
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