Course description
Presented by Lakmal Walawage and Lucy Marlow of JMW Solicitors LLP, this webinar will focus on ambush marketing and the various ways in which UK law protects against ambush marketing.
It will cover recent trends from latest sporting events which will provide insight into the direction in which ambush marketers are currently following.
Suitable for IP litigators and in-house counsel, the topics discussed will include ambush by association, ambush by intrusion, rule 40 of the Olympic charter, and much more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
This webinar will focus on ambush marketing and the various ways in which UK law protects against ambush marketing.
It will cover recent trends from latest sporting events which will provide insight into the direction in which ambush marketers are currently following.
The webinar is suitable for IP litigators and in-house counsel.
What You Will Learn
This webinar will cover the following:
- Ambush by association
- Ambush by intrusion
- Opportunistic ambush
- How UK law protects against ambush marketing, with a focus on the role of IP:
- Passing off
- Trade marks
- Copyright
- Advertising codes and CPRs
- Ticket terms and conditions
- Event specific legislation
- Rule 40 of the Olympic charter
- Launching advertising campaigns - do’s and don’ts
- Examples of previous ambush marketing stunts at a range of sporting events including the Olympics, Commonwealth Games and World Cup
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...