Course description
When writing online content for professional services, it is important to consider the ways in which the Google algorithm can bring your organisation closer to their prospective clients. Whilst it is vital that your written style is clear and engaging, in the digital world it is equally important that your content capitalises on Google Rankings by being easily indexed when your prospective clients search for you online.
Lou Gilbert and Belinda Palmer present this succinct and informative webinar that will cover how you can write your online content in a way that will help Google to rank it effectively, meaning that you can more easily reach your client base.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
This webinar will help you understand what content to write and how to get found on Google.
You need to write content that your audience is interested in reading, but that they can find on Google in the first place.
This webinar covers how/where to find content to write about on your website that your visitors and clients will be interested in reading. It also outlines how you should write website and blog content that will help Google to rank it so people can find it among the thousands of pieces of content your competitors produce.
What You Will Learn
This webinar will cover the following:
- What content are your audience looking for?
- How important are keywords?
- What is copywriting with SEO in mind?
- What are the principles & best practices when SEO copywriting?
- How to plan and measure your copy’s performance?
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...