Course description
Fashion is a worldwide industry that is under threat by the continuous pressure of counterfeiting. The digitalisation of the economy has brought new challenges to fashion houses, including an increase in counterfeiting through online platforms, cloning and other techniques which can deceive customers from a brand’s legitimate website.
Presented by Francisco Javier García Pérez, Senior Associate at Uría Menéndez, and Marc Calvo Carmona, Junior Associate, this virtual classroom seminar will look at the concept of fakes and forgeries, strategies undertaken by fashion houses to better protect their goods both online and offline as well as possible actions in customs. The session will have a multidisciplinary and international approach.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Fashion is a worldwide industry that is under threat by the continuous pressure of counterfeiting.
The digitalisation of the economy has brought new challenges to fashion houses, including an increase in counterfeiting through online platforms, cloning and other techniques which can deceive customers from a brand’s legitimate website.
This new virtual classroom seminar will look at the concept of fakes and forgeries, strategies undertaken by fashion houses to better protect their goods both online and offline as well as possible actions in customs.
The session will have a multidisciplinary and international approach.
What You Will Learn
This live and interactive session will cover the following:
- The concept of fakes and forgeries and their impact in the fashion industry
- Classical legal remedies undertaken by fashion houses to combat fakes and forgeries in the international course of trade
- New trends in the field of fakes and forgeries arising from the digital era as well as new legal tools to prevent such infringements
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...