Course description
Often the expertise of accountancy firms is not reflected in the pricing of their work, as clients tend to undervalue their expertise. Because of this, good business doesn’t always translate to a buoyant bottom line.
Richard Allen presents this comprehensive and informative webinar that explores the alternative fee arrangements available to you, to make sure the cash flow reflects your firm’s abilities. It will cover the concept of value pricing, how price risk dictates how much you can charge your client, how behavioural economics can help, annual tax returns, the importance of giving clients certainty over pricing, how to avoid writing off fees and more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Accountancy practices thrive on their expertise, yet their financial worth to their clients can fall short when it comes to pricing their work.
Accountants are not alone among other professionals who regularly undervalue their worth and fail to adopt a value approach to pricing, instead being a slave to the hourly rate. Clients want price certainty and price transparency, as well as pricing choice.
This webinar will explore where you might be going wrong in terms of pricing and how employing behavioural economics, including price packaging and understanding the dynamics of price risk and client value expectations, can have a positive impact on your bottom line.
What You Will Learn
This webinar will cover the following:
- The concept of value pricing and getting this right with your client
- How price risk dictates how much you can charge your client and the amount of profit you can make
- What is behavioural economics and what can it do for you?
- 10 top pricing strategies you can employ for success
- How to address pricing ‘bread and butter’ work, including annual tax returns and tax advice
- Understand why we get fixed fees wrong and how to make a bonus for giving clients certainty.
- Why we write off fees and how to make this a thing of the past
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...