Course description
One of the biggest problems for online platforms is the constant rise of IP rights online and what obligations must be met by third parties for enforcement.
Online intermediaries are platforms that facilitate sales of products and services online. They include social media platforms, search engines, web hosting service and e-commerce websites.
Online brand enforcement is by far and away the biggest challenge for both brand owners and platforms and the options and legislation surrounding it are often opaque, uncertain, and expensive.
This virtual classroom seminar with leading expert Elizabeth Ward will explore not just the theory but the best and most cost-effective practices in creating a fair and just playing field.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
One of the biggest problems for online platforms is the constant rise of IP rights online and what obligations must be met by third parties for enforcement.
Online intermediaries are platforms that facilitate sales of products and services online.
These include some well-known household names such as Amazon and Facebook.
They include social media platforms, search engines, web hosting service and e-commerce websites.
Online brand enforcement is by far and away the biggest challenge for both brand owners and platforms and the options and legislation surrounding it are often opaque, uncertain, and expensive.
This new virtual classroom seminar will explore not just the theory but the best and most cost-effective practices in creating a fair and just playing field.
What You Will Learn
This live and interactive session will cover the following:
- What are online organisations obliged to do to try and avoid assisting infringers?
- What can brand owners do to enforce their rights online?
- What type of frameworks can organisations set up to make sure they balance the rights of brand owners and legitimate sellers?
- Do third party enforcers represent good value for money and do they understand the defences, opportunities, and rights of alleged infringers?
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...