Sales for Non Sales People
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Summary
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Sales for Non Sales People
Everyone should know how to sell, regardless of whether they are in a sales role or not. In the current climate it is vital that all communication with customers achieves maximum return and client satisfaction.
This course will give you an understanding of the sales function and its process along with core skills for retaining customers through excellent service and intelligent questioning.
Course OverviewUnderstanding sales
- Traditional vs. modern selling
- The importance of the sales function within your organisation
- What does a good salesperson look like in current times? Banishing stereotypes
- The sales cycle - who the key players are and how they contribute to the overall sell
- 'Everyone sells' - what is the sales element in your role, where do you fit into the sales cycle and how to increase client retention
Understanding your customers
- Selling psychology
- Why do we buy, how do we buy and what makes us buy?
- How can you help build good customer relationships?
- Extending customer lifetime value
Selling skills
- Communication excellence and rapport building
- Identifying new business opportunities
- Up-selling and cross-selling
- What are features and benefits?
- Questioning & active listening techniques
- Buying signals and the power of that additional question
Suitability and application
A highly practical course that is suitable for anyone who interacts with customers, especially those who support or work alongside sales. It is also ideal for anyone looking to move into a more sales focused role, or those seeking to maximise their personal effectiveness and add value through incorporating sales techniques into their current role.
What will I get out of it?
- A greater understanding of the full sales cycle and all the surrounding departments
- Recognition of the importance of active listening and a clear structure to enhance your questioning technique
- Tried and tested sales techniques that will maximise your personal impact and add value to your organisation
- An opportunity to practice your skills in a safe environment
- A better selling mindset
- Increased confidence in representing your organisation and promoting any product or service
- Free e-learning module to refresh your skills once you return to the office
Expenses
Reed Learning PLC
Reed Learning
Short Courses and Professional Qualifications
Reed Learning is one of the biggest business training companies in the UK. We’re part of the Reed group of companies, founded 50 years ago and still family-run.
Public, scheduled training courses
We run more than 250 different short courses. In the last 10 years we’ve trained over 150,000 people, including 20,000 new managers, 12,000 people who were scared of doing presentations, and 14,000 who needed to learn to prioritise.
Our core areas are:
- Management & leadership
- Personal Development including Communication, Anger, Stress & Time Management
- Project Management
- Health & Safety
- Microsoft & Google
- Sales, Customer Service & Marketing
- HR & Training
- PA & Secretarial
We also offer a brand new range of virtual classrooms on our most requested topics. These 75 minute sessions provide tutor-led, concentrated tuition in core subjects."
People choose us because our trainers are experienced, we have a vast choice of programmes, our rates are very reasonable and because our training makes people feel motivated and full of ideas to use back at work.
Try one of our courses – we guarantee you’ll feel it's worthwhile, or your money back.
Professional qualifications
Reed Learning offers one of the widest choices of professional qualifications in the UK, including:
- Chartered Management Institute management qualifications at levels 3 to 5, new CMI one-day qualifications and Chartered Manager qualification
- Postgraduate Certificate in International Business from Royal Holloway, University of London
- ASTD & CIPD qualifications in training, L&D and HR
- Senior management accelerated route to Chartered Banker status
- The UK’s first Certificate in Professional PA & Secretarial Skills, in partnership with the Institute of Professional Administrators
- ISMM Diploma in Advanced Sales and Marketing
- NEBOSH national certificate and the IOSH Managing Safely programme
In-house / on-site training
As well as our scheduled courses, we can come to you. We run successful on-site training for some huge organisations like Sky, the AA and Pepsi, and some smaller ones like the Welsh Language Board, Webworks and London Borough of Brent
Outsourcing & Managed Services
We run outsourced training services, providing trainers, scheduling courses and taking care of all the administration. Our clients span the banking, local government and media sectors, and in the past five years we’ve helped them save hundreds of thousands of pounds.
Get in touch
Whether you want to book a short course, arrange something in-house or discuss your organisation’s learning strategy, we’ll bend over backwards to deliver the right training programme at the right price.
Contact us and tell us what you’re looking to achieve this year here.
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Reed Learning PLC
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Contact information for Reed Learning PLC
Phone no: 020 7520 5100 
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