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Average UK Salary | Marketing

Find out how much you can earn with a career in marketing, including UK average salary data for the following jobs: marketing director salary, web design salary, content writers salary and more!

Want to find out how the average salary for careers in marketing stacks up to the UK Average Salary? You've come to the right place! Find out what the average salary in marketing is for the most popular marketing jobs in the UK, and get a fuller picture of where your career path will take you


Which Marketing jobs have the highest salary?

Unsurprisingly, marketing directors earned the top wage of all marketing roles, with the average wage for men and women per annum being £93,967 full-time and £32,980 part time, nearly three times the national average. Men in these roles full-time earned significantly more than their female counterparts, taking home £97,755 compared to £81,749 for women.

Public relations professionals (such as PR managers, PR assistant managers and communications managers) also took home higher than the national average, earning £37k full time and £15k part-time, which is £2k and £3k more respectively than their counterparts in other industries.

Associate professionals (such as marketing managers, social media managers, digital marketing specialists and research analysts) took home just under the national average when male and female wages were combined, earning an average of £34,180. Men in these roles, however, earned nearly £20k more than their female colleagues, with an average annual wage of £49,141 vs £29,443.

Content writers and graphic designers took home an annual wage of around £30,000 - with writers earning £33k and graphic designers £27k (men and women, full-time). The lowest wages recorded were for those in junior marketing roles, with a full-time salary of £17k and a part-time salary of £9k.

marketing-average-salary-uk

Marketing Average Salary - Full-time Jobs

All marketing professionals captured in the ONS report showed a yearly salary increase of roughly 3%

Directors cashed in the greatest percentage increase, with a 6.8% rise year on year. Associate marketing professionals and junior executives came in a close second, with an increase of 4.7% and 4.5% respectively. PR professionals, content writers and graphic designers saw the lowest percentage increase, between 0.8-1.7%


Job Role

Marketing Directors

Marketing associate professions

Web design and development professionals

Public Relations Professionals

Content Writers

Graphic Designers

Marketing administrators

Junior marketing positions

UK Average

Average Full-Time Salary

£93,967

£34,180

£32,878

£37,799

£33,887

£27,515

£22,149

£17,272

£35,423


Marketing courses to boost your CV

Do men earn more than women in marketing jobs?

The ONS estimated that across all roles surveyed, there was an average of 9.3% difference between men’s salaries and women’s salaries, with men earning this amount more than women per hour.

Some marketing roles, however, saw a significant pay gap. Women associate marketing professionals earn 17.4% less than their male counterparts. Content editors saw the second highest gap, with female writers taking home 18.1% less per hour than men in the same role. Directors saw a small gap, at 12%, and web professionals the smallest,  with women taking home 4.6% less than men.


Job Role

Marketing Directors

Marketing associate

Web design and development

PR Professionals

Content Writers

Graphic Designers

Marketing administrators

Junior marketing positions

UK Average

Male Full Time

£97,755

£49,141

£33,680

£41,464

No figure recorded

£28,744

£22,860

£17,494

£39,003

Female Full Time

£81,749

£29,443

£30,353

£34,222

£29,695

£25,534

£21,991

£16,830

£29,891


Marketing Average Salary - Part-time Jobs

The average UK salary for part-time work is £12,083 and roles in Marketing sit just above this for part-time roles, with the exception of junior marketing positions who earn just below this at an average of £9k per year.


Job role

Marketing Directors

Marketing associate professions

Web design and development professionals

Public Relations Professionals

Content Writers

Graphic Designers

Marketing administrators

Junior marketing positions

UK Average

Average part-time salary

£32,980

£15,101

No figure recorded

£16,736

£14,178

£13,914

£11,674

£9,397

£12,083


Marketing courses to boost your CV

Source:  GOV.UK

Last updated: 11 Apr 2019

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