XR experts are getting ready to join a webinar to crack the XR communication question and dispel damaging myths around immersive technology on Wednesday 11th December at 13:30 GMT
To take an in-depth look at communication, implementation and potential of immersive technology, XR Intelligence are hosting an exclusive webinar: Making the business case for XR and understanding its benefits. Technology, business and AR expert Mark Sage, Executive Director at the AR for Enterprise Alliance will moderate a lively discussion with Brian Waterfield, Digital Manufacturing Manager at Jaguar Land Rover, Paras Shah, Head of Health, Safety & Sustainability at Vodafone and Joe Williams, Immersive Lead at LADbible Group. Taking place on Wednesday 11th December between 13:30 and 14:30 GMT, the webinar will identify and cure common communication mistakes when discussing XR technology as well as uncover the real value of small-scale pilot-projects.
Almost every industry could benefit from XR technology in some way and the immersive landscape is growing every year with more solutions and use cases appearing on the market. However, so far adoption is not as widespread as most in the industry would like. One of the hindrances for increasing the use of XR technology in many businesses is poor communication. Technology teams are consistently failing to drive the business case because they get hung up on costs and integration aspects whilst overlooking the potential for a more significant impact.
Senior management needs to know that XR technology works and that certain companies are now saving lots of time and money with it! For this to happen, XR needs to be communicated more effectively, implementing projects from R&D into the business needs to be easier and business leaders need to stop believing rubbish about XR! It is only then we will start to see widespread adoption of XR technology in almost every industry.
This webinar is being run in association with XR Intelligence’s upcoming XR Europe Conference & Expo, taking place April 28th 29th, 2020, at the Park Plaza Victoria, London. Expecting more than 300 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, XR Europe is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences.