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Advertising art director Average UK Salary & Prospects

Art directors design the visual side of advertising campaigns for all kinds of media including film, TV, web or print.

  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.  
  • Manage own accounts and projects, working within budget and scheduling requirements.  
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements
Read more about Advertising art director

Advertising art directors typically work around 38 to 40 hours per week.

As a Advertising art director you will typically work evenings.

This occupation tends to be:

  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading
  • Read more about Advertising art director
    * from ONETonline
    Average salary
    72,139 GBP *
    per month
    18,000 GBP
    100,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Advertising art director

    Men make 19% more than Women
    100% of Advertising art directors are men
    Big gender gap
    • 77,761 GBP
    • 63,240 GBP
    Average salary for full-time Advertising art director

    • 72,139 GBP
    • 63,240 GBP
    • 77,761 GBP
    Pay over time for Advertising art director

    Pay for this role has decreased slightly over time
    • 84,668 GBP
    • 67,993 GBP
    • 63,766 GBP
    • 62,037 GBP
    • 67,423 GBP
    • 72,139 GBP

    Future outlook for Advertising art directors

    Balanced outlook
    7 000+ jobs available
    Fair outlook
    -3% yearly wage growth (on average)
    Very good outlook
    26% chance of automation in the future

    Advertising art director - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Advertising art director and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 74% of people in this role have a Bachelor's degree
    • 17% of people in this role have a Master's degree
    • 9% of people in this role have a Diploma of Higher Education or equivalent

    You'll need:

    •  administration skills  
    •  to be thorough and pay attention to detail  
    •  the ability to work well with others  
    •  the ability to work on your own  
    •  sensitivity and understanding  
    •  to be flexible and open to change  
    •  excellent verbal communication skills  
    •  customer service skills  
    • to be able to use a computer and the main software packages competently

    Get the right qualification to begin your journey to becoming a Advertising art director


    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Advertising art director.
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Speaking Talking to others to convey information effectively
    Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one
    Time Management Managing one's own time and the time of others
    Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Advertising art director. Check that you know:
    Desktop publishing software Adobe Systems Adobe InDesign
    Graphics or photo imaging software Adobe Systems Adobe Illustrator
    Video creation and editing software Adobe Systems Adobe AfterEffects
    Web page creation and editing software Adobe Systems Adobe Dreamweaver; Facebook
    Web platform development software AJAX
    Improve your skills today


    Things to highlight for your Advertising art director interview

    Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace. Innovation Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

    Not sure if you are in the right job?

    Take our career change quiz