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Advertising copywriter Average UK Salary & Prospects

Advertising copywriters produce words for print, TV, radio and online adverts.

  • Determine project material or equipment needs.  
  • Prepare engineering sketches or specifications for construction, relocation, or installation of equipment, facilities, products, or systems.  
  • Prepare documentation containing information such as confidential descriptions or specifications of proprietary hardware or software, product development or introduction
Read more about Advertising copywriter

Advertising copywriters typically work around 37 to 39 hours per week.

As a Advertising copywriter you will typically work evenings.

This occupation tends to be:

  • Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
  • Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and
  • Read more about Advertising copywriter
    * from ONETonline
    Average salary
    35,624 GBP *
    per year
    20,000 GBP
    80,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Advertising copywriter

    Men make 5% more than Women
    40% of Advertising copywriters are men
    • 36,509 GBP
    • 34,826 GBP
    Average salary for part-time Advertising copywriter
    Average salary for full-time Advertising copywriter

    • 15,783 GBP
    • 35,624 GBP
    • 34,826 GBP
    • 36,509 GBP
    Pay over time for Advertising copywriter

    Pay for this role has increased over time
    • 32,913 GBP

    Future outlook for Advertising copywriters

    Very good outlook
    15 000+ jobs available
    Balanced outlook
    0% yearly wage growth (on average)
    Very good outlook
    35% chance of automation in the future

    Advertising copywriter - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Advertising copywriter and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 57% of people in this role have a Bachelor's degree
    • 17% of people in this role have a post-secondary qualification such as a Higher National Diploma
    • 15% of people in this role have a Diploma of Higher Education or equivalent

    You can apply to companies directly if you have some of the relevant skills and knowledge required for this role.

    Some advertising agencies may also consider your application if you don't have a degree. You'll need to show off your creativity, writing skills and business sense.

    Get the right qualification to begin your journey to becoming a Advertising copywriter


    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Advertising copywriter.
    Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
    Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
    Reading Comprehension Understanding written sentences and paragraphs in work related documents
    Speaking Talking to others to convey information effectively
    Systems Analysis Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Advertising copywriter. Check that you know:
    Analytical or scientific software Ansoft Simplorer; Synopsys Saber; The MathWorks MATLAB
    Computer aided design CAD software
    Development environment software C; National Instruments LabVIEW
    Object or component oriented development software C++
    Operating system software Hewlett-Packard HP OpenVMS; Linux
    Improve your skills today


    Things to highlight for your Advertising copywriter interview

    Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

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