Advertising media buyer | Average UK Salary & Outlook

Media buyers book advertising space in newspapers and magazines, and on TV, radio and the internet.

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.  
  • Maintain assigned account bases while developing new accounts.  
  • Provide clients with estimates of the costs of advertising products or services.  
  • Locate and contact potential clients to
Read more about Advertising media buyer

Advertising media buyers typically work around 38 to 40 hours per week.

As an Advertising media buyer you will typically work 9am to 5pm.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
Read more about Advertising media buyer
* from ONETonline
Average salary
43,427 GBP *
per year
18,000 GBP
50,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Advertising media buyer

  • 46,338 GBP
  • 39,827 GBP
Average salary for full-time Advertising media buyer

  • 43,427 GBP
  • 39,827 GBP
  • 46,338 GBP
Salary over time for Advertising media buyer

Salary for this role has increased over time
  • 41,696 GBP
  • 39,314 GBP
  • 37,325 GBP
  • 41,257 GBP
  • 46,334 GBP
  • 50,097 GBP
  • 43,427 GBP
  • 44,905 GBP

Future outlook for Advertising media buyers

Excellent outlook
27 000+ jobs available
Balanced outlook
1% yearly wage growth (on average)
Very good outlook
25% chance of automation in the future

Advertising media buyer - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Advertising media buyer and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 52% of people in this role have a Bachelor's degree
  • 30% of people in this role have GCSEs or equivalent
  • 13% of people in this role have a certificate of higher education or equivalent but no degree

You'll need:

  •  knowledge of media production and communication  
  •  the ability to use your initiative  
  •  knowledge of English language  
  •  to be thorough and pay attention to detail  
  •  to be flexible and open to change  
  •  the ability to come up with new ways of doing things  
  •  excellent verbal communication skills  
  •  patience and the ability to remain calm in stressful situations  
  • to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Advertising media buyer


Things to highlight for your Advertising media buyer interview

Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles. Integrity Job requires being honest and ethical. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

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