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Digital marketer Average UK Salary & Prospects

Digital marketers promote brands, products and services through social media, websites and apps.

Related jobs: Digital delivery manager
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.  
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.  
  • Assist in setting up or
Read more about Digital marketer

Digital marketers typically work around 37 to 39 hours per week.

As a Digital marketer, you will occasionally work evenings.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Investigative — Investigative occupations frequently involve working with ideas, and require
Read more about Digital marketer
* from ONETonline
Average salary
93,640 GBP *
per year
20,000 GBP
50,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Digital marketer

Men make 18% more than Women
72% of Digital marketers are men
Big gender gap
  • 98,868 GBP
  • 80,883 GBP
Average salary for part-time Digital marketer
Average salary for full-time Digital marketer

  • 30,366 GBP
  • 32,652 GBP
  • 93,640 GBP
  • 80,883 GBP
  • 98,868 GBP
Pay over time for Digital marketer

Pay for this role has increased over time
  • 90,029 GBP
  • 90,134 GBP
  • 87,982 GBP
  • 93,954 GBP
  • 89,127 GBP
  • 93,372 GBP
  • 93,640 GBP

Future outlook for Digital marketers

Balanced outlook
199 000+ jobs available
Balanced outlook
1% yearly wage growth (on average)
Very good outlook
28% chance of automation in the future

Digital marketer - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Digital marketer and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 78% of people in this role have a Bachelor's degree
  • 13% of people in this role have an Associate's degree
  • 4% of people in this role have a High school diploma or equivalent

You could complete a college qualification to help you get your first job. Qualifications include:

  • Level 2 Certificate in the Principles of Marketing
  • Level 3 Diploma in Digital Marketing

You'll need:

  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently

Get the right qualification to begin your journey to becoming a Digital marketer

Digital Marketing

Things to highlight for your Digital marketer interview

Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles.

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