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Digital marketer Average UK Salary & Prospects

Digital marketers promote brands, products and services through social media, websites and apps.

Related jobs: Digital delivery manager
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.  
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.  
  • Assist in setting up or optimizing analytics
Read more about Digital marketer

Digital marketers typically work around 37 to 39 hours per week.

As a Digital marketer you will typically work evenings.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Investigative — Investigative occupations frequently involve working with ideas, and require an
  • Read more about Digital marketer
    * from ONETonline
    Average salary
    93,372 GBP *
    per month
    20,000 GBP
    50,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Digital marketer

    Men make 8% more than Women
    72% of Digital marketers are men
    • 95,306 GBP
    • 88,057 GBP
    Average salary for part-time Digital marketer
    Average salary for full-time Digital marketer

    • 17,293 GBP
    • 93,372 GBP
    • 88,057 GBP
    • 95,306 GBP
    Pay over time for Digital marketer

    Pay for this role has increased over time
    • 90,029 GBP
    • 90,134 GBP
    • 87,982 GBP
    • 93,954 GBP
    • 89,127 GBP
    • 93,372 GBP

    Future outlook for Digital marketers

    Balanced outlook
    199 000+ jobs available
    Balanced outlook
    1% yearly wage growth (on average)
    Very good outlook
    28% chance of automation in the future

    Digital marketer - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Digital marketer and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 78% of people in this role have a Bachelor's degree
    • 13% of people in this role have a Diploma of Higher Education or equivalent
    • 4% of people in this role have GCSEs or equivalent

    You could complete a college qualification to help you get your first job. Qualifications include:

    • Level 2 Certificate in the Principles of Marketing
    • Level 3 Diploma in Digital Marketing

    Get the right qualification to begin your journey to becoming a Digital marketer

    Digital Marketing

    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Digital marketer.
    Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
    Reading Comprehension Understanding written sentences and paragraphs in work related documents
    Speaking Talking to others to convey information effectively
    Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Digital marketer. Check that you know:
    Business intelligence and data analysis software BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
    Data base user interface and query software Google; Kanoodle; Microsoft Access
    Sales and marketing software Google AdWords
    Web page creation and editing software Adobe Systems Adobe Dreamweaver; Facebook
    Web platform development software Hypertext markup language HTML
    Improve your skills today

    Digital Marketing

    Things to highlight for your Digital marketer interview

    Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles.

    Not sure if you are in the right job?

    Take our career change quiz