- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product
Marketing manager | Average UK Salary & Outlook
Marketing managers plan how to promote products, services or brands and oversee all marketing activity.
Marketing managers typically work around 37 to 40 hours per week.
As a Marketing manager you will typically work evenings / weekends.
This occupation tends to be:
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional — Conventional occupations frequently involve following set procedures and
| Average salary |
| 93,640 GBP * |
| per year |
Salary statistics
Average salary for Marketing manager
Big gender gap
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98,868 GBP
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80,883 GBP
Average salary for part-time Marketing manager
Average salary for full-time Marketing manager
Showing:
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30,366 GBP
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32,652 GBP
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93,640 GBP
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80,883 GBP
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98,868 GBP
Salary over time for Marketing manager
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90,029 GBP
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90,134 GBP
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87,982 GBP
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93,954 GBP
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89,127 GBP
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93,372 GBP
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93,640 GBP
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85,899 GBP
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95,818 GBP
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Future outlook for Marketing managers
Balanced outlook
199 000+ jobs available
Balanced outlook
1% yearly wage growth (on average) 
Very good outlook
28% chance of automation in the future Marketing manager - Your future job?
Which qualifications do I need?
Find out what you need to know in order to become a Marketing manager and the highest average level of education for people in this role.
Things to highlight for your Marketing manager interview
Initiative Job requires a willingness to take on responsibilities and challenges. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Leadership Job requires a willingness to lead, take charge, and offer opinions and direction. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.
