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Public relations director Average UK Salary & Prospects

Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.  
  • Write press releases or other media communications to promote clients.  
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.  
  • Plan or direct
Read more about Public relations director

Public relations directors typically work around 39 to 41 hours per week.

As a Public relations director, you will typically work between 8am and 6pm

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic — Artistic occupations frequently involve working with forms, designs and
Read more about Public relations director
* from ONETonline
Average salary
72,139 GBP *
per year
40,000 GBP
80,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Public relations director

Men make 19% more than Women
100% of Public relations directors are men
Big gender gap
  • 77,761 GBP
  • 63,240 GBP
Average salary for full-time Public relations director

  • 72,139 GBP
  • 63,240 GBP
  • 77,761 GBP
Pay over time for Public relations director

Pay for this role has decreased slightly over time
  • 84,668 GBP
  • 67,993 GBP
  • 63,766 GBP
  • 62,037 GBP
  • 67,423 GBP
  • 72,139 GBP

Future outlook for Public relations directors

Balanced outlook
7 000+ jobs available
Fair outlook
-3% yearly wage growth (on average)
Very good outlook
26% chance of automation in the future

Public relations director - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Public relations director and the highest average level of education for people in this role.

In terms of people already doing this job:

  • % of people in this role have GCSEs or equivalent
  • % of people in this role have a Master degree
  • % of people in this role have a Bachelor degree

You'll need:

  • knowledge of media production and communication
  • customer service skills
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • excellent verbal communication skills
  • to be flexible and open to change
  • to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Public relations director

Public Relations

Things to highlight for your Public relations director interview

Integrity Job requires being honest and ethical. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Persistence Job requires persistence in the face of obstacles. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

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