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Marketing Your Training: A Media Cost Survey of the Industry

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There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers.

To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.

Native Advertising in Industry Publications

  • Awareness stage

  • Thought leadership

  • Audience: Targeted

Cost*

£1,749 per article

Reach*

646 views

Conversion Rate

Not tracked

Sponsored Articles in National
News Publications

  • Awareness stage

  • Releasing industry news

  • Audience: General

Cost*

£5,500 per article

Reach*

2,750 views

Conversion Rate

Not tracked

Press Releases

  • Awareness stage

  • Releasing industry news,generating links

  • Audience: General, journalists

Cost*

£2,000 per press release

Reach*

1,000 views

Conversion Rate

Not tracked

AdWords

  • Consideration and decision-making

  • Promoting company and course
    pages

  • Audience: Targeted

Cost*

£0.20-10 per click

Reach*

Variable depending on investment

Conversion Rate

1.91% CTR

Industry Publication Email Blasts

  • Awareness stage

  • Promoting industry-relevant news
    and events

  • Audience: Targeted

Cost*

£0.25 per email

Reach*

Database of 15,000 members

Conversion Rate

14% OR 12% CTR

LinkedIn

  • Awareness stage

  • Promoting in-house solutions and
    high-end services

  • Audience: Targeted

Cost*

£4.78 per click

Reach*

Variable

Conversion Rate

0.13% CTR

Facebook

  • Awareness stage

  • Promoting guides, blog pieces,
    and inspiration

  • Audience: Targeted

Cost*

£0.60 per click

Reach*

Variable

Conversion Rate

2.3% CTR

UK L&D Exhibitions

  • Awareness stage

  • Promoting new products

    and services, expanding your
    email database

  • Audience: Industry professionals

Cost*

£6,000

Reach*

1,000 - 3,000 individuals

Conversion Rate

Not provided

findcourses.co.uk course listing

  • Consideration and decision-making stage

  • Promoting programs

  • Audience: Targeted training buyers

Cost*

£0.90 per click

Reach*

Variable depending on investment

Conversion Rate

5%

* All values are based on the averages found in our March 2018 Media Survey

Find out more about UK industry trends in the findcourses.com 2018 UK Training Report

Download the 2018 UK Training Report

Last updated: 26 Feb 2019

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