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More about Communications and Media Training Courses

Enhance your media exposure through effective communications and PR


Communication
 is a broad term that covers a number of different communication skills and functions. Most, if not all, are required to some extent in every business and industry. Assertiveness, influence and negotiation tactics are some of the key functions of corporate communications, that is often carried out through media agents and outlets.

With the changes brought by the online media environment, it is likely that the future holds communication challenges - but also many new opportunities - for most organisations. But in what direction should the future of the media move - and what training is required to ensure that those in media are on top of their game and communicating to their best abilities? Courses in communications and media range from printed mass media, audiovisual media and new media technologies and social channels.

Communication Skills

Communication is a major component of the overall interaction between people. The topics covered in communication training courses generally cover the all important issues of 'what the different forms of communication are, how communication problems can be a challenge for you at work, as well as how communication problems can be solved. Courses in communication give particular priority to development work, projects and evaluations in media, information technology and communications, including marketing.

Develop a successful PR strategy and an influential brand

Training courses in Public Relations (PR) are designed to give delegates insight into the workings of the press, and knowledge of how to use the media to position companies, brands and organisations in a positive light, and communicate key messages to various audiences.

Training courses in PR vary from courses in corporate PR, technical skills in writing press releases or courses for individuals who want to know how to start a career in PR. Public Relations professionals working closely with journalists may benefit from a course in journalism.

An emerging and increasingly important branch of PR is social media with many businesses now relying on PR professionals to manage their reputation online and their communication via social media channels. Training courses in social media can help PR professionals use platforms such as Facebook, Twitter and LinkedIn as part of their overall public relations strategies.

Many businesses rely on events as effective public relations tools, using them to communicate specific messages to target markets and training courses in events management in London and other areas of the UK can help PR professionals gain specialist skills in this area.

Cross-cultural communication



Intercultural communication
is the communication that occurs between people of different cultural backgrounds. It includes details on how one should behave within their own and others' culture and allows us to appreciate the variation that exists in our dealings with each other. Intercultural communication enables a flexible exchange of ideas between people belonging to different cultural traditions, focusing on important features of multi-cultural societies, and addresses both those business professionals that have contact with people from different backgrounds. After a training course in intercultural communication delegates have a better and more sensitive understanding of cultural meetings and can better manage the communication that takes place in the international business world.

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Case Study
8TH ANNUAL INTERNATIONAL SUMMIT ...
BOC - Global Events & Training Group

Now running for the 8th year, the much anticipated Annual Reinventing HR Summit, will be held in London,4-6 December 2019.

We passionately believe that it is the HR Leaders who have a key role to play in building strong, welcoming communities in a work place, being superlative coaches, brand builders and behavioural change experts.

However, as a senior HR it is often difficult to find time to reflect and refresh our practice, Day to day demands can mean that we just don’t have the chance to spend time with our peers and share our challenges and hopes.  The Reinventing HR Summit is designed to provide a pause when we can think and regroup.

We will be discussing how we are likely to be affected by trends such as changing workforce demographics, the equalities agenda, sustainability and the continuing development of technology.

The event will include a mix of short presentations and discussion and be supplemented by time for personal mindful contemplation. It should best suit senior level, experienced HRs who can benefit from new perspectives on the role.

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