Find marketing apprenticeships and registered providers to deliver your training

More about Find marketing apprenticeships and registered providers to deliver your training

Marketing apprenticeships are fast becoming the most popular way to get a foot into a career in the realms of digital marketing, social media marketing, PR and communications. All businesses need marketing experts because it's their job to shout about the business, communicate with their customers and sell their brand. Marketing, at its most basic, is all about selling products or services and managing a business' advertising. 

Marketing apprenticeships are suitable for new starters and existing employees alike and are offered at a range of different levels. Marketing apprenticeships are a great way to develop skills in the following areas:

• Creative skills (such as writing, digital design and graphic design)
• Communication skills
• Commercial awareness (measuring the impact of marketing and calculating the return on investment)
• Branding
• Principles of marketing

Higher and degree level marketing apprenticeships (suitable for those who are already working in the field) delve deeply into the nuances of marketing, studying areas such as:

• How to developing and implementing marketing and campaign strategies
• How to oversee the development of creative material
• How to manage data collection and analysis
• Project management techniques
• Advanced communication skills

On top of this, some degree apprenticeships in marketing (such as the Level 6 Marketing Manager apprenticeship) offer associate membership to the Chartered Institute of Marketing upon completion of the qualification. 

What roles can I get or move into with a marketing apprenticeship?

A marketing apprenticeship is a great way to continue your career progression within marketing. Depending on your current level, the following jobs give you a flavour of the types of roles you could move into with a marketing apprenticeship:

• Advertising Account Executive
• Market Research Executive
• Marketing Assistant; Marketing Co-ordinator; Marketing Officer
• Marketing Manager
• PR Officer
• Marketing Director

Who can apply for a marketing apprenticeship training?

Marketing apprenticeships training is perfect for those considering beginning or developing their career in marketing. 

Apprenticeship training isn’t just for school leavers, although it does offer a valuable route into the career for new starters as well. There is no age limit and apprenticeships are open to people of any age and any career level. Apprenticeships are valuable for staff of any industry looking to learn practical, role-ready knowledge and skills and you can use the apprenticeship levy to train existing staff as well as taking on new employees. Apprenticeships are offered from Level 2 (intermediate) all the way up to Level 6 (degree) and are a great way to develop the knowledge and skill set of existing staff.

If you are a company required to pay the apprenticeships levy, you can spend your levy money on apprenticeship training and end-point assessment with a training provider on the Education & Skills Funding Agency’s Register of Apprenticeship Training Providers (RoATP). We only list RoTAP approved apprenticeship providers, and you can search for courses here to find a provider to match.

Apprenticeship training must last a minimum of 12 months and 20% of the apprentice’s time must be spent on off-the-job training. You can only use funds in the account to pay for apprenticeship training and assessment for apprentices that work at least 50% of the time in England, and only up to the funding band maximum for that apprenticeship.

For employers who don’t pay the levy, support is still available. If you pay 10% of the apprenticeship training costs and the government will pay the rest (90%), up to the funding band maximum. This is known as ‘co-investment’.

Choosing the right training provider for marketing apprenticeships

You can find and compare government approved, RoATP registered apprenticeship providers on our website. If you’re not sure which level is right for you or your staff you can find guides, articles and help on our apprenticeship hub.