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Why marketing?

No business, no matter the size, product, location or service, can afford to ignore its marketing needs. Through marketing courses, participants will gain the skills to plan and build strategies involving everything from selecting a target audience to creating the message and delivering it in a way that is persuasive and compelling. 

Marketing is an extremely broad area encompassing a variety of activities and varying greatly between organisations, industries and the products or services they offer. Participants taking marketing courses can gain valuable training in areas such as research, design, PR, website management, advertising, media buying, event management, signage, social media and the production of brand materials and brochures which are all fundamental branches of marketing. Additionally, marketing is a valuable component of merchandising and retail management.

Finding the right strategy

An effective marketing strategy reverberates throughout the entire company, impacting a number of important business areas and metrics, including sales, profit, growth, and company reputation. Marketing courses will teach participants how to build strategies that define everything involved in the creation and implementation of a companies overall marketing campaign. It requires a number of different players including a project leader, copywriter, designer, advertiser, business development manager and/or account manager, as well as an overall Marketing Manager. The overall success of the business is dependent on the way these roles perform and impact business perception and loyalty.

Different types of marketing courses

Through marketing courses, participants will explore the four principles of marketing, the "Four Ps":

  • Product (& product mix) - an item that satisfies what a consumer demands, be it a tangible good or an intangible service, and how that product can fit into and evolve within a company's broader product mix
  • Price - the amount the customer has to pay for the product
  • Promotion - the methods of communication used by the marketer to inform parties about the product
  • Place - the issue of access and distribution

Marketing courses are offered in a variety of ways, from day-long classroom courses to on-site training to a postgraduate business degree programme. For those with limited time, there are online or short marketing courses available. 

Social Media Marketing

Of the above specialisations, marketing through social media is becoming one of the most important tools businesses can use to connect with their customers, building loyalty and spreading their core messages. In essence,  Social Media Marketing is the attempt to harness the power of recommendation through social platforms such as Facebook, Twitter and LinkedIn. Through marketing courses, participants will learn how to create and direct conversations relating to their products and services by encouraging users to engage with them and share their messages across social networks.

U.K. L&D Report: 2019 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

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Case Study
8TH ANNUAL INTERNATIONAL SUMMIT ...
BOC - Global Events & Training Group

Now running for the 8th year, the much anticipated Annual Reinventing HR Summit, will be held in London,4-6 December 2019.

We passionately believe that it is the HR Leaders who have a key role to play in building strong, welcoming communities in a work place, being superlative coaches, brand builders and behavioural change experts.

However, as a senior HR it is often difficult to find time to reflect and refresh our practice, Day to day demands can mean that we just don’t have the chance to spend time with our peers and share our challenges and hopes.  The Reinventing HR Summit is designed to provide a pause when we can think and regroup.

We will be discussing how we are likely to be affected by trends such as changing workforce demographics, the equalities agenda, sustainability and the continuing development of technology.

The event will include a mix of short presentations and discussion and be supplemented by time for personal mindful contemplation. It should best suit senior level, experienced HRs who can benefit from new perspectives on the role.

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