How to Market Courses
As a search-engine fueled by long-tail organic search engine traffic – i.e. latestage training buyers who are finding exactly what they’re interested in buying – we don’t hear many complaints about the quality of leads we deliver to training providers. However, we have picked up on a trend. Many sales teams don’t care for leads from training buyers without corporate domains in their email address ...
Every marketing channel for professional training is different. In order to understand where findcourses.co.uk fits into the training buyer’s journey, we have mapped our member cycle through their interactions with content, tools, and services. Check out the timeline here!
Inbound marketing is shaking up the way the world’s leading companies communicate with consumers. In a nutshell, it is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into business. Check out our top tips to help you attract the right audience to your brand!
There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers. To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.
Are you looking for an overview of the UK training market and curious about market spend, sales and marketing strategy, and outlook for the year? Download our free 40-page report which offers these insights and more for the 2018 national training market.
The General Data Protection Regulation (GDPR) will change the ways all training businesses deal with data forever when it comes into force on 25 May. Jane Cave, MD of the IDM, weighs in on the manner in which these changes will take shape, as well as the significant opportunities the GDPR could present to your company.
Course reviews are becoming more and more influential to those looking for training - and are helping training buyers find their perfect-fit course. In a survey of our training buyer audience, 78% of people said that course reviews were a 'very important' factor in their decision-making process when considering training courses.
Are you curious about the L&D strategies of some of the U.K.'s top companies?
Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!
LOOKING FOR TRAINING?
findcourses.co.uk offers a free consultancy service to help compare training for you and your team
Is your company looking to take on an apprentice?
Download your free copy of the ultimate guide to apprenticeships for companies