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Topics: How to Market Courses

Last updated: 29/06/2018

The Value of Personal Email Addresses

As a search-engine fueled by long-tail organic search engine traffic – i.e. latestage training buyers who are finding exactly what they’re interested in buying – we don’t hear many complaints about the quality of leads we deliver to training providers. However, we have picked up on a trend. Many sales teams don’t care for leads from training buyers without corporate domains in their email address ...

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Last updated: 18/06/2018

The Training Buyer's Journey

Every marketing channel for professional training is different. In order to understand where findcourses.co.uk fits into the training buyer’s journey, we have mapped our member cycle through their interactions with content, tools, and services. Check out the timeline here!

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Last updated: 18/06/2018

Inbound Marketing Tips for Training Companies

Inbound marketing is shaking up the way the world’s leading companies communicate with consumers. In a nutshell, it is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into business. Check out our top tips to help you attract the right audience to your brand!

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Last updated: 18/06/2018

Marketing Your Training: A Media Cost Survey of the Industry

There are multiple channels you can use to promote your professional training services, brand yourself as a market leader in the industry and attract qualified buyers. To help you evaluate these different channels, findcourses.co.uk undertook an in-depth analysis during Q1 2018. This can serve as an accurate gauge for training providers interested in their marketing choices.

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Last updated: 18/06/2018

UK Training Report: Industry Trends 2018

Are you looking for an overview of the UK training market and curious about market spend, sales and marketing strategy, and outlook for the year? Download our free 40-page report which offers these insights and more for the 2018 national training market. 

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Last updated: 18/06/2018

Making the GDPR Work for Your Business

The General Data Protection Regulation (GDPR) will change the ways all training businesses deal with data forever when it comes into force on 25 May. Jane Cave, MD of the IDM, weighs in on the manner in which these changes will take shape, as well as the significant opportunities the GDPR could present to your company. 

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Last updated: 18/06/2018

Course Reviews Are Important When Choosing the Right Training

Course reviews are becoming more and more influential to those looking for training - and are helping training buyers find their perfect-fit course. In a survey of our training buyer audience, 78% of people said that course reviews were a 'very important' factor in their decision-making process when considering training courses. 

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U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's first annual U.K. L&D Report!

UK L&D Report

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