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Writing for the Web

Armada
Course summary
1 day
Nationwide
Next available date: Enquire for more information - United Kingdom
Corporate Training for Teams

Course description

Writing for the Web - A 1-day course - Bespoke, on-request training


In the age of online, it is essential that a business have an effective and engaging website. The key to such is quality content that is tailored for a web audience. 

This short, in-house course in Writing for the Web will provide teams and companies with a guide to priorities and best practice for writing web content. Over the course of the day, you will learn how to:

  • Write content that can be easily read and interpreted when read on-screen.
  • Overcome the challenges of Web writing.
  • Get your message across clearly.
  • Edit and proof-read effectively.

Under the guidance of expert instructors, delegates will practice exercises in transforming poor writing into compelling copy. As a result, teams will be able to generate web content that is readable on-screen, enjoyable and conducive to increased web traffic and conversions.

Suitability - Who should attend?

This Writing for the Web training course is ideal for people who are new to web writing, and those looking to improve 'hits' to their website or the sales generated from it - technical writers, advisors and information officers, press/communication officers, and others.

This course is available on-request for groups, companies and one-to-one study either at Armada's training centres in Bromsgrove (near Birmingham), Bristol, Reading, Milton Keynes, Sheffield, or at your venue anywhere in the UK.

For more information on suitability, please send an enquiry here.

Outcome / Qualification etc.

Delegates will receive an e-certificate confirming successful course completion.

Training Course Content

This course is structured as follows:

Thinking before writing

  • How readers use websites
  • Elements of a high-impact website
  • Key differences between printed and online text
  • Connecting good and bad Website characteristics to the writer’s responsibilities
  • Profiling your readers with user personas

Structuring your content

  • Organising information to answer user questions
  • Capturing and focusing the reader’s attention
  • Designing from the bottom up
  • Chunking information into topics with LATCH
  • Integrating the inverted pyramid principle
  • Structuring for clarity and flow
  • Applying a Web writing process

Writing effective site content

  • Creating pages that serve the audience
  • Communicating your message with effective text
  • Maintaining focus
  • Building effective sentences

Keeping the audience reading

  • Constructing sentences with a user focus
  • Crafting a powerful message
  • Practicing concision
  • Designing for clarity

Writing for the world

  • Composing English content for a global audience
  • Reducing ambiguity and complexity with controlled English

Enhancing usability and access

  • Distinguishing between usability and accessibility
  • Applying W3C and 508 accessibility guidelines to content
  • Highlighting writing techniques that target accessibility
  • Adding text to graphics for increased search results

Why choose Armada

Over 96% delegate experience rating on our Autodesk courses

Over 700 delegates attended our AutoCAD courses in 2019

4.9 Star Google Review rating

Expenses

On-request, bespoke training with Armada offers companies a cost-effective solution to employee development. All course materials are included in course fees. Additionally, delegates are entitled to 30 days' after-course email support.

For a customised training quote, please enquire here.

Customer Outreach Award 2019

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About provider

We specialise in: CAD design training. Our expert trainers cover the most popular CAD applications including AutoCAD, Revit, Fusion 360, SketchUp, 3ds Max, used across all industries - architecture, engineering, interior design and others. Creative, video and animation training -...


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Contact info

Armada

Armada
6 West Court, Saxon Business Park
B60 4AD Bromsgrove, Birmingham

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