Course description
Luxury Brand Management
The Luxury Brand Management course offers an introduction to the basics of marketing and communication strategies for the fashion industry.
Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a wold fashion capital.
Do you work at this organisation and want to update this page?
Is there out-of-date information about your organisation or courses published here? Fill out this form to get in touch with us.
Suitability - Who should attend?
This course is designed for anyone from a beginner to a fashion professional, who wishes to enhance their fashion awareness in an important fashion capital, or pursue a degree or career in luxury brand management.
Training Course Content
- The History of Luxury Brands
- The History of Luxury Brands
- The Fashion Market Consumerism and customer psychology
- Luxury fashion products and audiences
- Business logic and the product development process
- What is a luxury brand concept? How to generate luxury
- Creating a new brand concept
- Applications of luxury marketing in shows and events
- Public Relations and social networking
- Marketing planning
Ads