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Course description

Key Account Management

The Key Account Management course from Bigrock People Performance Solutions is designed to show participants how to develop broader, deeper and smarter relationships with existing clients.

During this course participants will learn how to: 

  • Engage with key stakeholders
  • Present their Value Proposition
  • Elicit an understanding of the client’s needs
  • Present their solution
  • Contract & agree
  • Manage key stakeholders
  • Orchestrate both internal and external resources
  • Negotiate, influence & communicate
  • Ensure client delight
  • Nurture a collaborative relationship
  • Retain the account & secure further business

The programme will be designed to meet the specific needs of participants and achieve their desired outcomes. 

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Suitability - Who should attend?

This course is suitable for key account managers, strategic account managers, global account directors, client care professionals, and relationship managers.

Outcome / Qualification etc.

The Bigrock Key Account Management course will provide participants with:

  • A structured consultative approach for conducting client meetings and building client relationships.
  • Techniques to help them gain a full understanding of their client's needs, situation and goals.
  • A proven process for outlining their recommendations and playing back solutions that meet the client's identified needs and will help them achieve their goals
  • Tools to identify wider client needs, additional opportunities and new ways they can support their client.
  • A consultative, even collaborative, approach that sees them work with their client to deliver greater commercial outcomes for the client's business and theirs.
  • The tools to build deeper, broader and smarter relationships with their key accounts and deliver a world class client experience - and, as a result, drive greater commercial returns.


Please Request Information to find out more about the price for this course.

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About provider

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Bigrock People Performance Solutions

Bigrock People Performance Solutions is a change management, people development and leadership consultancy that serves some of the world's most ambitious SMEs and leading corporates.  In the past Bigrock specialised in insurance and financial services, however, in the last 6...

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Contact info

Bigrock People Performance Solutions

19 Apollo Court Radclive Road
MK 18 4DF Gawcott, Buckingham, Buckinghamshire,

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Average rating 5

Based on 2 reviews

HR Business Consultant, Aviva UK
The results were hugely, hugely positive, everything from the environment of the programme through to the content delivered was an exact fit for what we were looking for and we are already seeing results.
Strategic Account Manager, Aviva UK.
This programme has helped me rebase relationships with existing contacts, think strategically about developing accounts and improve my ability to form on-going relationships with new contacts
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Course rating
Based on 2 reviews
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