Course description
Introduction to Digital Marketing Level 1 (Award)
This exciting new course introduces you to the exciting and important world of Digital Marketing. In this course you will undertake the planning and management of a marketing campaign. You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of your own campaign. This may be to promote a product or raise awareness of an issue. You will review you work in response to the design brief and outline any improvements for future practice.
Upcoming start dates
Suitability - Who should attend?
Who is this course for?
Adults (19+) who would like to develop their computer skills for everyday life and work and achieve a level 1 Digital Marketing qualification.
Do I need any prior knowledge, skills or qualifications?
Your English, maths and IT skills will be assessed before you join the course to make sure that the course is the right level for you.
Outcome / Qualification etc.
Will I Gain Any Qualifications?
Yes, level 1 award qualification. There is no exam and the assessment is based on a portfolio of work created during the course. You will do these in the classroom as and when you are ready. You will have lots of chance to practise the skills you need in class before you do the assignments for your portfolio. All our Digital Skills courses embed development of study, English, maths and job skills to help prepare you for study at higher levels and improve work prospects.
Training Course Content
- Know principles of digital marketing.
- Principles for writing a product description include: features, benefits, keywords.
- Outline principles for writing a product description for digital marketing.
- Know about digital marketing via social media.
- Outline ways a selected platform can be used for digital marketing.
- Know about digital marketing via emails
- Outline principles for writing promotional emails to customers.
- Know about digital marketing via ads.
- Outline things to include in a digital ad.
- State places to market via digital ads.
- Be able to market a product digitally.
Course delivery details
The course length is 27 hours. Course sessions are usually 1 x 2 hours per week or 1 x 3 hours per week.
Continuing Studies
What could this course lead to?
At the end of the course, your tutor will check your skills to see what you are ready to do next: Level 2 in Digital Marketing or other IT Qualifications or the next step towards higher education such as an access course.
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