Pathway In Digital Marketing - Level 1 (Certificate)Birmingham Adult Education Service
Pathway In Digital Marketing - Level 1 (Certificate)
To develop practical digital marketing skills using various platforms and software to design the final product and obtain a qualification.
Suitability - Who should attend?
Our new Pathway In Digital Marketing course is for anyone who wants to advertise and promote their business using digital marketing or for anyone who wants to get into digital marketing employment. The pre-requisite subjects are included in this course so no prior experience in marketing is necessary. However, you need to have the following accounts setup prior to the course: Facebook, Twitter, LinkedIn and Instagram.
This course will help to develop your social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience as well as identifying the tools to measure your social media success with and a handy guide of hints and tips on time saving, all relevant to your small businesses.
Training Course Content
This course covers the essentials behind developing creative and successful social media advertising campaigns. You will explore best-practice campaigns and tools and techniques for writing copy, developing imagery and video, and aligning paid, owned and earned social media activity.
You will be introduced to advertising planning and management techniques on Twitter, Facebook, Instagram and LinkedIn as well as emerging platforms with advertising opportunities. This course takes you through practical exercises designed to help you go on develop your own social media paid strategy.
The qualification includes the following units:
- Improving Productivity Unit (3 credits)
- Specialist Software (2 credits)
- Video Software (2 credits)
- Imaging Software (3 credits)
- Digital Editing & Publishing (4 credits)
Birmingham Adult Education Service
At Birmingham Adult Education Service their aim is to make a difference. Offering courses such as English, Math, Health & Social Care and Art, BAES has a vision to become an outstanding provider of community learning and skills. Whether you're...
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