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Strategic Public Relations Management

BOC - Global Events & Training Group
Course summary
1 week
3,190 GBP excl. VAT
English
London
Next available date: 04/11/2019 - London

Strategic Public Relations Management

Strategic Public Relations Management - 1 week Course

This course from BOC has been designed to give a good understanding of Public Relations (PR). Part of the strategic corporate image, successful PR campaigns will drive external interest in company activities. During the one week course, the topics covered will investigate PR and how it can be used as an integral part of company promotion using media operations. Critical PR issues that can occur will also be addressed, and the roles of PR personnel will be outlined and defined. Case studies will be looked which highlight potential errors and mistakes made by international companies who have gone through PR disasters through failure to pre plan or care for their PR strategies. 

By the end of the course, participants will be able to:

  • Structure a strategic PR campaign
  • Make clear links between objectives, strategy and evaluation
  • Manage and optimise the creative process
  • Avoid classic pitch pitfalls
  • Learn the tactical skills required for working in strategic public relations
  • Develop better communication skills, media relations and writing skills
  • Be aware of developments in technology affecting public relations practice

Suitability - Who should attend?

The Strategic Public Relations Management course is for company directors, senior executives and anyone else with a need to understand public relations strategy. This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.

Training Course Content

Strategic Public Relations Planning 

  • PR as part of the ‘marketing mix’
  • Identifying the key components of a PR Strategy
  • Where are you now? The PR audit
  • Creating clever PR campaigns
  • Corporate strategy

Public Relations and Communication Management Theory

  • Why good internal communication is essential for successful external communication
  • Ways of improving your internal communication
  • Communication and presentation

Media Relations

  • Writing for the media

Public Relations Contexts

PR and Digital Media

Expenses

The cost of this course is £2990 plus VAT per participant.

Provider: BOC - Global Events & Training Group

BOC Global Events & Training Group

BOC - Global Events & Training Group: Training for Ambitious Professionals Worldwide

Based in London, BOC is an international event organiser and corporate training provider dedicated to helping organisations carve out the market space or "blue ocean" they need to overcome the competition and reach their goals. With a commitment to a...


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Contact information for BOC - Global Events & Training Group

BOC - Global Events & Training Group

25 City Business Centre
25 Lower Road
SE16 2XB London

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www.boc-uk.com

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