Strategic Public Relations Management
Strategic Public Relations Management - 1 week Course
This course from BOC has been designed to give a good understanding of Public Relations (PR). Part of the strategic corporate image, successful PR campaigns will drive external interest in company activities. During the one week course, the topics covered will investigate PR and how it can be used as an integral part of company promotion using media operations. Critical PR issues that can occur will also be addressed, and the roles of PR personnel will be outlined and defined. Case studies will be looked which highlight potential errors and mistakes made by international companies who have gone through PR disasters through failure to pre plan or care for their PR strategies.
By the end of the course, participants will be able to:
- Structure a strategic PR campaign
- Make clear links between objectives, strategy and evaluation
- Manage and optimise the creative process
- Avoid classic pitch pitfalls
- Learn the tactical skills required for working in strategic public relations
- Develop better communication skills, media relations and writing skills
- Be aware of developments in technology affecting public relations practice
Suitability - Who should attend?
The Strategic Public Relations Management course is for company directors, senior executives and anyone else with a need to understand public relations strategy. This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.
Training Course Content
Strategic Public Relations Planning
- PR as part of the ‘marketing mix’
- Identifying the key components of a PR Strategy
- Where are you now? The PR audit
- Creating clever PR campaigns
- Corporate strategy
Public Relations and Communication Management Theory
- Why good internal communication is essential for successful external communication
- Ways of improving your internal communication
- Communication and presentation
- Writing for the media
Public Relations Contexts
PR and Digital Media
The cost of this course is £2990 plus VAT per participant.
Provider: BOC - Global Events & Training Group
BOC - Global Events & Training Group: Training for Ambitious Professionals Worldwide
Based in London, BOC is an international event organiser and corporate training provider dedicated to helping organisations carve out the market space or "blue ocean" they need to overcome the competition and reach their goals. With a commitment to a...
Request information - obligation free
Customer Outreach Award
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
Find out more about this Strategic Public Relations Management course - simply fill out your details:
There are no reviews available yet.
Are you curious about the L&D strategies of some of the U.K.'s top companies?
Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!
Now running for the 8th year, the much anticipated Annual Reinventing HR Summit, will be held in London,4-6 December 2019.
We passionately believe that it is the HR Leaders who have a key role to play in building strong, welcoming communities in a work place, being superlative coaches, brand builders and behavioural change experts.
However, as a senior HR it is often difficult to find time to reflect and refresh our practice, Day to day demands can mean that we just don’t have the chance to spend time with our peers and share our challenges and hopes. The Reinventing HR Summit is designed to provide a pause when we can think and regroup.
We will be discussing how we are likely to be affected by trends such as changing workforce demographics, the equalities agenda, sustainability and the continuing development of technology.
The event will include a mix of short presentations and discussion and be supplemented by time for personal mindful contemplation. It should best suit senior level, experienced HRs who can benefit from new perspectives on the role.