Course description
Formulating Business Strategy
Range of strategies to consider – organisation, division, department, brand, competitive, development, marketing, sales, internal (structure, values, people, technology etc), financial.
Overarching simplified strategy model/process:
- Where are we? – realistic and effective assessment of our current situation
- Where do we want to get to? – desired destination / mission / vision / articulation of intention
- Route from here to there – development of strategies
- Monitoring, adaptation and discarding of on-going strategies
- Emergent strategies
Start with the end in mind – evaluating and articulating our ‘desired destination’. How this desired destination drives everything in the business. Developing relevant business goals.
Evaluation of the ‘internal’ side – 2 models – the ‘building blocks of business’ and ‘the organisational culture model’ – getting the ‘inside’ in order – people, finance, technology, marketing – the aspects within our control.
Measuring marketing strategy effectiveness.
Evaluation of the ‘external side’ – 2 models – ‘Competitive mapping’ and ‘RADAR’.
Strategies to increase brand value and brand strength.
How to do SWOT properly – so that it adds value and drives strategic decision making.
Approaches to threats – proactive and reactive.
Summary and personal action points
Suitability - Who should attend?
CFOs, CEOs, senior executives, Function of Department leaders with responsibility for business or departmental strategy.
Good strategic thinking is at a premium in business. This course will provide participants with a template, valuable tools, insights and tips for the development of good business strategy.
Training Course Content
Learning outcomes:
Develop a good appreciation of a strategic process which is simple to use and utterly practical.
Learn some strategic evaluation and analysis tools for both the ‘internal;’ and ‘external’ sides of the business.
Appreciate the need for ‘joined up’ strategy where the whole business is aiming at the same destination.
Consider brand strengthening strategies.
Consider the available range of threat mitigation strategies.
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About provider
BPP Professional Education - Accountancy, Tax, Financial Services, Law & Insolvency Courses
BPP Professional Education is one of the specialist examination-based and professional development training arm of the BPP Group, Europe's biggest professional education and publishing provider with 2,000 staff members across 40 countries and over 30,000 students per year. BPP Professional Education...
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BPP Professional Education
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