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2 Day Face To Face Foundation Digital Marketing CourseBusiness Consort Ltd. - Digital & Social Media Academy
This course is ideal for those looking to work or who are already working in digital marketing but requires a deeper knowledge of all marketing concepts and tools required in business.
his course covers all the essentials of digital marketing that would be required in executive level sales, marketing or business development role in today’s business world!
Day 1; Digital Marketing Fundamentals – Concepts & Tools
- Overview of all digital marketing landscape
- Introduction to all current digital marketing concepts
- Digital Communications mix – Looking at all the digital channels used in today’s business world
- Choosing the best digital marketing tool set for your business
- Overview of digital/ internet marketing covering the essentials of;
- Content Marketing, Blogging & Online PR
- Social Media Marketing Essentials
- Email Marketing Fundamentals
- Online Advertising Options
- SEO (Search Engine Optimisation)
- Conversion Rate Optimisation relating to websites and campaign landing pages
- Google Analytics and other monitoring tools
- Practical Session: Getting to know & learning how to use the digital tools and channels
Day 2; Digital Marketing – The Practical implementation
- Digital Marketing Frameworks – 7P’s, RACE and other fundamentals required in digital roles
- Digital Marketing Strategy – Getting a basic social media, content marketing, email, advertising and SEO strategy in place
- Digital Marketing Campaigns – Impementing and managing – The basics
- Getting to grips with basic campaign monitoring & acting on the results
- Basic digital marketing action plan
- Case studies: Proven Strategies & Methods
- Practical Session: Where do you start? Basic digital marketing review & auditing using digital tools & Campaign Planning Session
Suitability - Who should attend?
Course Level: For novice, aspiring or developing digital marketers- It is aimed for those who want to learn about the best digital marketing tools available & develop a digital strategy.
Outcome / Qualification etc.
This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
- Learn advanced techniques & tools used for effective digital marketing
- Learn practical and proven strategies to generate leads & ultimately increase business profits
- Have the ability to apply a digital marketing framework and plan to your business
Training Course Content
The training course content is as follows:
- Search Engine Optimisation (SEO)
- Search marketing & Pay Per Click (PPC)
- Types of online advertising
- E-mail marketing
- Automated & Behavioural marketing (based on goals & triggers)
- Viral marketing
- Blogging & Online PR
- Affiliate marketing
- Social media marketing
- Website conversion optimisation
- Lead generation & Data Capture
- Digital metrics & analytics
- Regulation and codes of practice
The cost of this accredited course is £649 - 749 and includes:
All Course Materials, Workbooks & Guides
- World Leading Course Tutor & Facilities
- Accreditation for CPD hours
- Certificate upon Completion
- Unlimited after-course support
- All refreshments plus Lunch
Provider: Business Consort Ltd. - Digital & Social Media Academy
Business Consort - Bespoke Training, Online Courses and Open Courses in Manchester and London
Business Consort mission is to offer the ultimate resource for those wishing to learn, keep up-to-date and further their knowledge in the social and digital marketing landscape. They provide online eLearning courses and face-to-face training in London and Manchester exploring all topics associated with internet, social...