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Course summary
1 day
511 GBP excl. VAT
Part time

Course description

PR strategies that work

Successful public relations starts with a strategic approach, whether you are promoting an organisation, an initiative, a service, an issue or a product. If you have the responsibility for developing your organisation's PR strategy, this is the course for you!

Suitability - Who should attend?

Our PR strategies that work course, in London, is for anyone who has responsibility for organisation communication.

Training Course Content

  • PR as part of the ‘marketing mix’
  • identifying the key components of a PR Strategy
  • where are we now? The PR audit
  • Benchmarking your communications
  • identifying and understanding your audiences
  • developing clear messages
  • the difference between strategic and tactical PR
  • resourcing public relations work - what people, skills and financial resources do you need?
  • creating clever PR campaigns
  • crisis management strategy
  • a year of free support

About provider

Centre for Strategy and Communication

Centre for Strategy and Communication

We specialise in affordable and effective face-to-face training in management, communication, administration, personal effectiveness and writing skills delivered by a team of industry experts. Our training is stretching, motivating and tailored to the individual learner. For over two decades we’ve...

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Contact info

Centre for Strategy and Communication

Third Floor, 140 Old Street
EC1V 9BJ London

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Gabriel A.
The course have helped me to achieve my goals as a Pro of the company (BKD) I work for. I am vey glad to come to the Centre, the trainer was really nice to me and was sociable to be with.
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