Affiliate marketing is often seen as a quick-win that requires very little effort, but when affiliates and merchants treat it as such they rarely reap the rewards. This course unlocks the secrets to success - divulging how to invest your efforts effectively, to cultivate the best possible return. You’ll learn to recognise and encourage your most profitable campaigns (as an affiliate publisher) and identify and nurture your best-performing affiliates (as a merchant).
The Affiliate Marketing Diploma Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.
From this course, you’ll learn how to use affiliate marketing effectively, from both the side of the affiliate marketer and the merchant. You’ll learn about the importance of choosing a good niche, what makes a good niche market, how to research markets and trends effectively, and what the most profitable niches are.
As an affiliate marketer, there are many dos and don’ts when it comes to marketing products. The Affiliate Marketing Diploma Course guides you through appropriate marketing of products, how to track the performance of your affiliate scheme, and why content should come first. You’ll discover ways to drive traffic to your site and improve your affiliate marketing performance, with special attention paid to conversion rates.
As a merchant, you will have a product or service to sell. Affiliate marketing offers an excellent way to do this, as you only pay for the conversions an affiliate generates, not the traffic. The Affiliate Marketing Diploma Course will guide you through setting up affiliates, promoting your affiliate program and will familiarise you with some of the various types of affiliate marketing tracking software.
If you like the sound of affiliate marketing as a business model, the course also provides information on setting up your own affiliate marketing business – becoming the middle-man. From the course, you’ll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.
Outcome / Qualification etc.
The Affiliate Marketing Diploma Course will take you up to 150 hours to complete, working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace.
This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.
Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.
Upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).
The Quality Licence Scheme is a leading national Awarding Organisation. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.
This course has been endorsed under the Quality Licence Scheme.
Training Course Content
Module 1: History of Affiliate Marketing
Module 2: Introduction to Affiliate Marketing
Module 3: Various Affiliate Marketing Networks
Module 4: Getting Started
Module 5: Examining Trends and Markets
Module 6 Marketing Products on Your Website
Module 7: Getting Traffic and Improving Conversion Rates
Module 8: Past and Current Issues
Module 9: How to Promote Your Business with Affiliate Marketing
Module 10: How to Start an Affiliate Marketing Business
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