Google Analytics

CIPR CIPD Chartered Institute of Public Relations

Google Analytics

This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity. The workshop has been fully revised to focus on Google Analytics 4, in light of Google’s March 2022 announcement to end support for Google Analytics 3.

Upcoming start dates

1 start date available

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Classroom
London

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Suitability - Who should attend?

Suitable for anyone that wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.

Outcome / Qualification etc.

CPD: 10.00

Training Course Content

Participation in the course will provide you with the knowledge of:

key differences between GA3 and GA4
managing the switch from GA3 to GA4
how to properly set up a GA4 account
how to build reports and explore data in GA4
types of goals and objectives (now called conversions) that can be measured via GA4
how to make use of GA4's real time analytics functionality
how to create custom dashboards using Google Data Studio

Expenses

Virtual

Member: £350.00
Non-Member: £475.00

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