Introduction to PR
Introduction to PR
This interactive two-day course will give you a solid grounding in practical Public Relations. You'll learn about what PR is, what it involves, and the value it brings. Our trainers will introduce and explain a range of different communication tools and techniques, and you'll take part in practical exercises to help you build the writing, planning and relationship building skills needed to thrive in early and mid-level PR roles.
Suitability - Who should attend?
Anyone who is new to PR, whether in-house or consultancy, or from a marketing or administrative background. It is also suitable for anyone who has been working in PR for a short time, who has had no formal training, and wants to establish key principles and techniques.
Outcome / Qualification etc.
CPD: 20.00
Training Course Content
Participation in the course will provide you with the knowledge to:
- define Public Relations and explain its value
- explain the different disciplines and types of PR
- describe different stakeholder groups and explain how to reach them
- explain how to create a basic PR plan, including measurement and evaluation
- explain the role of professionalism and ethics in PR
- explain effective media relations, how to successfully build relationships with journalists and how to write for the media
- explain how to use social media for different audiences and how to write for social media.
Expenses
Face 2 Face
- Member: £595.00
- Non-Member: £795.00
Virtual
- Member: £495.00
- Non-Member: £695.00
Request information - obligation free
Reviews by course attendees
Average rating 4.8
Caroline was absolutely brilliant. A real PR professional with tons of knowledge to share. Would highly recommend! Plus she was super friendly.
Excellent training, very useful and easy to understand and apply.
Caroline was a really great trainer, professional, friendly and knowledgeable.