Introduction to E-Mail Marketing

Introduction to E-Mail Marketing:

eLearning Course

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

What Will Students Learn?

• Apply the concepts of e-mail marketing to grow the influence and reach of a business
• Analyze the different applications of e-mail marketing
• Select a campaign strategy that will help you increase your reach
• Apply a defined strategy to get the best out of every e-mail campaign
• Track and analyze the results of an e-mail campaign

What Topics are Covered?

• Getting to Know E-Mail Marketing
• Setting Up Your Audience
• The Tools
• Designing Your Campaign Strategy
• Crafting Messages for Each Campaign
• Good Habits Get Optimal Results
• What to Write
• Subject Lines and Action Calls
• If It Doesn’t Get Measured, It Can’t Be Counted
• Test Driving

All courses are also available virtually. Contact us for more information.