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Digital Marketing Fundamentals

City University London
Course summary
10 weeks
460 GBP
English
Part time
Open / Scheduled
Next available date: 20/01/2020 - London
Course Dates
London
20/01/2020   (English)
460 GBP
22/01/2020   (English)
460 GBP
27/04/2020   (English)
460 GBP
28/04/2020   (English)
460 GBP
Digital Marketing Fundamentals

Course description

Digital Marketing Fundamentals

Our part-time Digital Marketing Fundamentals course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques.

The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.

What will I learn?

  • Understand how to undertake market research and construct a marketing plan;
  • Understand how to create and establish an online identity;
  • Appreciate how to plan web design and presence to identify how to establish on line sales and customer support;
  • Recognise electronic and mortar marketing techniques and principles.

Suitability - Who should attend?

This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial.

English requirements

Applicants must be proficient in written and spoken English.

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About provider

City University London

City University London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...


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Contact info

City University London

Northampton Square
EC1V 0HB London

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