Digital Marketing FundamentalsCity University London
Digital Marketing Fundamentals
Our part-time Digital Marketing Fundamentals course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques.
The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.
What will I learn?
- Understand how to undertake market research and construct a marketing plan;
- Understand how to create and establish an online identity;
- Appreciate how to plan web design and presence to identify how to establish on line sales and customer support;
- Recognise electronic and mortar marketing techniques and principles.
Suitability - Who should attend?
This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial.
Applicants must be proficient in written and spoken English.
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