Whether it is a product or a service, an idea or yourself, successful marketing is what makes the difference.
The Marketing short course from City delivers a comprehensive background to marketing and its main principles. You will also learn how to apply theoretical models to practical examples over the course of 10 weekly evening classes, all taught from our Central London campus.
This Marketing short course provides a comprehensive introduction to marketing and its main principles.
The Marketing course is a mixture of lectures, discussion and group work, all of which aim to explore how individuals and organisations can gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientation.
Outcome / Qualification etc.
City University London
City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are a leading...
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